Lemonade Stand By Verizon

Back in 2011, Verizon had various commercials to prove that their company was the best for a business. One of their more popular ones was the “Lemonade Stand.” It showed how a phone with power, speed, and efficiency could help a business grow rapidly. Although it is just an ad, it is still possible to do this with the right techniques. Similar to how a phone can promote business, so can the web. The internet is used by almost everyone in America; even other countries have a large percent of their population using the internet. Creating a website for the company and using the internet strategically, will be beneficial in creating awareness for the company. This will make that company a formidable competitor to its contenders which will be seen …show more content…
The web, as many people already know, is filled with advertisements. A notable advertisement is the one Google puts on top of their search results. Paying Google to put businesses on top of the search list will be very remunerative for the company; it would increase the number of visitors, which would increase the amount of awareness, which would, therefore, increase profit. Unfortunately, not everyone can afford advertisements to put on the web. Luckily, just a plain paper advertisement with the website can be more effective than a business who has a whole billboard, but no website. For instance, imagine two cake businesses: one that has a website and one that does not. A potential customer of both of the businesses walks by two advertisements. The customer sees the first advertisement with its beautiful layout and the website plainly seen at the bottom. The customer goes to the website, looks at the deals, sees a cake that he/she wants, and orders it. As the customer walks by the next ad, he/she sees the other company’s ad, however, it does not have a website. The customer would go to the store to check out their deals, but there is no time. It is a shame too, that other company has better deals and better quality, but because there was no website, the consumer did not know. Consequently — even though the other company is better — the company with the website on their advertisement gets better reviews. More people would go to the other cake shop, but it only has about five reviews, while the other has about one hundred, so it is more reliable to go with that company.
Notwithstanding the effects on their decisions, consumers choose what they buy by what is more convenient. Having a website will be convenient for customers because sometimes people do not have the whole menu/selection memorized. Even if a company does not have a