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Social Media Influence On Neiman Marcus

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The SEO/SEM project is about exploring the online presence of the company Neiman Marcus, and how the impact of social media platforms, and the internet are having on this company’s reputation. As a group we obtain data to evaluate Neiman Marcus online presence. The three sited we monitored were Google, Instagram,and Twitter. With these three sites we looked how the internet, and different social media platforms has impacted Neiman Marcus’ reputation by looking at online interactions involving the company. My role in the group project was to monitor Google, which included online interactions, news available about Neiman Marcus, the types of posts the company creates, how quickly the company reacts to either good or bad news, the amount

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