Difference Between Digital Marketing And Digital Advertising

Even in the days of traditional marketing and advertising techniques, the lines between advertising and marketing were often blurred. And using both terms interchangeably was common enough even then. But now, in the digital marketing and digital advertising era, with media mix and combo strategies ruling the roost, the lines separating adverting and marketing have been blurred even further – so much so that it is even accepted to use “online marketing” and “online advertising” as synonymous terms now.

However, technically, digital marketing and online advertising are different. And here's how you can tell the difference between the two:

1) Digital Advertising is One Aspect of Digital Marketing
Digital marketing starts from the very moment a digital marketer starts to establish …show more content…
And this ranges all the way from blog posts and videos to mobile apps and your business's website, SEO, and social media accounts. Frankly, even a simple tweet from a business's Twitter account is a marketing tool. And so is an entire website representing the business, or even the ecommerce site the business sells its products on. In short, any online presence the business, brand, product, or service has on the World Wide Web is a marketing tool.

So yes, there is a difference between digital marketing and online advertising. And for those in the industry, or planning to make a career of this digital industry in the near future, it is a good idea to know the difference. Of course, considering that the Internet itself (thanks to most content on the subject matter being designed that way) seems to treat digital marketing and digital advertising as interchangeable concepts, you might never find it necessary to pinpoint the differences between the two. However, it's always good to know anyway. After all, these are your tools to use now on the World Wide