The Benefits Of Internet Marketing

747 Words 3 Pages
Marketing on the Internet is for the purposes of reaching out to potential customers in the form of advertising. Creativity such as designing, development and technical aspects such as marketing and advertising are required. Some of the different facets of Internet marketing include:

- Affiliate marketing,
- Email marketing,
- Search engine marketing,
- Interactive advertising,
- Sales,
- Public relations,
- Information management, and
- Customer service.

Ever since the Internet arrived, it has been widely used for all kinds of different purposes. As well as the advantages of Internet, it has also helped in doing business, shopping, etc, all from the comfort of your own home. Research shows that a quarter of Internet users actually shop
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There are websites that are used to exchange products and services between each other, and these are called peer-to-peer modeled websites. There are then websites that are designed, whereby customers specify the price range that they can spend and select products that fall into that price bracket, and these are known as name-your-price websites. A good example of such a website is Priceline. A website whereby customers can find the lowest prices is known as find-the-best-model. And lastly, but certainly not least, are those online auction sites, whereby customers bid for certain items. Ebay is a good example of …show more content…
Unlike other traditional methods of marketing, companies do not need to use a large amount of energy or time in Internet marketing. National and international markets can be reached by using only a handful of resources. Due to very low investment, online marketing is being used by small businesses. For the purpose of this, websites and blogs have been developed. Customers can receive newsletters, and if by chance those newsletters do not contain the information that they require, they can simply search for their required information online. They can then proceed to make a decision and purchase the product or service online.

However, there are factors that hinder the growth of online marketing, and that is the delayed loading of the page. The consumers ' patience will certainly be tested when downloading web pages. In addition to this, the speed will be reduced even more if the business design complex web pages include many graphics and animations. Another negative point to online marketing is that customers cannot feel, taste, smell or try products before making a decision to purchase them. This is the reason why many online stores have created liberal return policies, whereby customer satisfaction is

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