The Benefits Of Internet Marketing

Improved Essays
Marketing on the Internet is for the purposes of reaching out to potential customers in the form of advertising. Creativity such as designing, development and technical aspects such as marketing and advertising are required. Some of the different facets of Internet marketing include:

- Affiliate marketing,
- Email marketing,
- Search engine marketing,
- Interactive advertising,
- Sales,
- Public relations,
- Information management, and
- Customer service.

Ever since the Internet arrived, it has been widely used for all kinds of different purposes. As well as the advantages of Internet, it has also helped in doing business, shopping, etc, all from the comfort of your own home. Research shows that a quarter of Internet users actually shop
…show more content…
There are websites that are used to exchange products and services between each other, and these are called peer-to-peer modeled websites. There are then websites that are designed, whereby customers specify the price range that they can spend and select products that fall into that price bracket, and these are known as name-your-price websites. A good example of such a website is Priceline. A website whereby customers can find the lowest prices is known as find-the-best-model. And lastly, but certainly not least, are those online auction sites, whereby customers bid for certain items. Ebay is a good example of …show more content…
Unlike other traditional methods of marketing, companies do not need to use a large amount of energy or time in Internet marketing. National and international markets can be reached by using only a handful of resources. Due to very low investment, online marketing is being used by small businesses. For the purpose of this, websites and blogs have been developed. Customers can receive newsletters, and if by chance those newsletters do not contain the information that they require, they can simply search for their required information online. They can then proceed to make a decision and purchase the product or service online.

However, there are factors that hinder the growth of online marketing, and that is the delayed loading of the page. The consumers ' patience will certainly be tested when downloading web pages. In addition to this, the speed will be reduced even more if the business design complex web pages include many graphics and animations. Another negative point to online marketing is that customers cannot feel, taste, smell or try products before making a decision to purchase them. This is the reason why many online stores have created liberal return policies, whereby customer satisfaction is

Related Documents

  • Improved Essays

    E Marketing Case Study

    • 1526 Words
    • 7 Pages

    Summary executive E marketing is the process of advertising products and services by use of internet. The developments in the field of technology have played a big role in making e marketing possible and more importantly efficient. There are dramatic changes particularly in the way entrepreneurs communicate with their customers. Use of interactive media such as Facebook, Twitter, and website has facilitated this effective communication in the process of marketing. Businesses have flourished because of internet marketing since there are fundamental ways in which marketing has changed.…

    • 1526 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Trust in online shopping is very important to build a relationship between sellers and customers. To build trust between online shops and online buyers is necessary. It is because when losing trusts it will lose customers in the future and it also will avoid many other problems with the customers. In addition, users also need to do research on the companies before do the online shopping because it has many fake website that take the payment without posting the products. Other disadvantage is diminished instant satisfaction.…

    • 792 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sites such as Alibaba Express and Amazon.com provide the same capabilities. But there is one caveat. It doesn’t allow you to truly be unique and stand amongst the other thousands of merchants, who have also set up profiles online. Take for instance Alibaba Express; oftentimes it’s bogged down with low quality merchant providers. You certainly wouldn’t your store to be associated with anything negative, even if you are not the retailer who’s received the bad review.…

    • 706 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Locally acquired subsidiaries are more autonomous by having their own management, specific pricing strategies based on region, and some speciality products leading to a lack in cohesiveness for the entire company. The U.S. branch creating its own website shows that the company is not using its resources to the full potential. A company wide website would produce better results than individual sites per location, creating confusion and instability. Catatech has three locations that can serve within their respective regions to handle the transition to e-commerce. Implementing e-commerce offers the entire company a wide range of cutting costs and increasing profits through tracking website traffic for specific products and promotions thus enabling marketing to determine what products sell best in what region via which promotional and pricing strategy.…

    • 1070 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    It is also cost effective online marketing does not require much money to keep up than in store. In stores large sums of cash is required rather than online that only requires small amounts. The cost of internet is low because only fees a consumer has is the one-time fee of a computer and a monthly fee of internet service. For companies this is the same. A monthly fee of internet, maintenance online, pay of customer service representatives (people who are on standby to answer consumers’ questions and help them place orders), and storage.…

    • 2098 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    With the development of technology and Internet. Tourism plays a very important part in our daily life. More and more people will choose to travel for their free time through the Internet and tourism has become an indispensable recreational activity. Tourism is the development of tourism carrier, so it is extraordinarily significant to promote tourist attractions on social network in Internet + age. But how to promote the development of tourist attractions on social network in internet + age?…

    • 2012 Words
    • 9 Pages
    Improved Essays
  • Superior Essays

    E-commerce also has a negative impact on society as less people are going out to shop, which leads to lack of communication as online shopping tends to be more independent. Whereas in a store you would usually have staff, such as support team to help you or when you’re checking out you’re interacting with the cashier. However when online shopping it’s searching for an item and simply choosing a payment method and it is all done without having to go through the process of communicating with anyone. Crimes such as; shoplifting have reduced due to the fact that the in store security has now advanced as well as most businesses have now turned to e-commerce, this is has a positive effect on society as crimes would decrease as well as businesses not losing and money as products aren’t being…

    • 1594 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Technology Required For E-Commerce, By Ismail Esse What is an E-commerce • E-commerce is an online shopping system that allows people to shop online for goods and services anywhere in the world and it customers can finalise their purchase by using either a credit card or cash via delivery. The benefits of having e-commerce is that millions of people in the world can access it if they have internet. Businesses use e-commerce because the want to promote their business. This is good for businesses that use E-commerce because many people in the world with internet access can potentially see the website which results to more recognition. Another advantage of E-commerce is that there is 24/7 trading which is good for customers because they can shop anywhere in the world with internet and can buy from a website seven days a week, 24 hours a day.…

    • 1967 Words
    • 8 Pages
    Improved Essays
  • Great Essays

    Strengthening my social media presence will potentially boost sales, since most of my business is conducted online. The digital strategy allows for independent consultants like myself to be cued into who the customers are, and what they are purchasing. I am also able to receive immediate feedback from customers, allowing me to recognize my businesses strengths and weaknesses. Overall, modifying my approach to customers online is key to success, since many consumers expect companies to have an online presence. Distribution Online accounts allow for my customers to shop, and purchase their products independently.…

    • 1313 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    Negative impacts may affect the economy as well. With more and more people using Amazon, this may lead to less people using physical shops. Inevitably, this could lead to job loss in the future. Conclusion Starting as a small online business, Amazon has expanded its brand in major ways. From personalization, customer service, innovation, to accessibility, it has proven to be the number one online shopping tool.…

    • 1320 Words
    • 6 Pages
    Superior Essays