Denny’s became Tumblr’s diners by posting creative GIFs and posts on the blogging website. It is interesting that a 60-year-old food chain has engaged with a new generation of online users. Denny’s has been successful on Tumblr because they kept their target customer in mind. As Tumblr users are reductant to ads when they are blogging, Denny has found a way. They have simply created ads that are simple, funny, and relatable. They did not try to bombard Tumblr users with standard ads instead they analyzed what the users enjoyed seeing on their dashboards. Denny’s became part of the Tumblr community by creating their own Tumblr account. Their display ads were indeed customer centric. They used the Denny’s Tumblr account as if they were an average
