The advertisement was created by the Children’s Healthcare of Atlanta, which is an organization focused on decreasing childhood obesity in America. Children’s Healthcare of Atlanta strives for change in the early lives of children through public awareness, changes in policy, and through school programs. The advertisement was published to their website strong4life.com, but linked to youtube.com for viewing on September 18th, 2013.
Focusing on the bad eating habits from infancy to adolescence for people who struggle with obesity created a broad audience ranging from those who are obese to the parents of the obese. The Children’s Healthcare of Atlanta believes that obesity is started through the bad habits of eating that parent’s enforce …show more content…
In the way of situation, the first thing seen in the ad was a boy being taken into an operating room. The boy was clearly obese and having complications with breathing, and the doctors were in a rush to save him. This brought on a feeling of anxiety and despair, due to the boy clearly being in physical trouble and time being of the essence. Right before the doctors do anything to save the boy the ad regresses in time to show his overall life signifying a time lapse of events. The time lapse served as a glimpse into the boy’s eating style until up to the present. It is shown that he has always consumed foods that are processed or fast food style and it progressively caused him to become more and more obese and unhealthy. Viewing this causes a feeling of anger or disappointment towards the boy for noticing that what he was eating was unhealthy and it was obviously affecting his health. However, it is eventually shown that the mother was feeding him fast food when he was an infant and causes a shift of the anger and disappointment from the boy to the mother. This situation also causes a new feeling for the boy and that being pity, due to his mother being the primary and central cause of his developed bad eating habits. After finding out that all of the bad eating habits started with his mother, the
Focusing on the bad eating habits from infancy to adolescence for people who struggle with obesity created a broad audience ranging from those who are obese to the parents of the obese. The Children’s Healthcare of Atlanta believes that obesity is started through the bad habits of eating that parent’s enforce …show more content…
In the way of situation, the first thing seen in the ad was a boy being taken into an operating room. The boy was clearly obese and having complications with breathing, and the doctors were in a rush to save him. This brought on a feeling of anxiety and despair, due to the boy clearly being in physical trouble and time being of the essence. Right before the doctors do anything to save the boy the ad regresses in time to show his overall life signifying a time lapse of events. The time lapse served as a glimpse into the boy’s eating style until up to the present. It is shown that he has always consumed foods that are processed or fast food style and it progressively caused him to become more and more obese and unhealthy. Viewing this causes a feeling of anger or disappointment towards the boy for noticing that what he was eating was unhealthy and it was obviously affecting his health. However, it is eventually shown that the mother was feeding him fast food when he was an infant and causes a shift of the anger and disappointment from the boy to the mother. This situation also causes a new feeling for the boy and that being pity, due to his mother being the primary and central cause of his developed bad eating habits. After finding out that all of the bad eating habits started with his mother, the