Dark And Lovely Advertisement Analysis

Dark and Lovely is a franchise that markets hair care products. Along with the many hair care products that they already have, they decided to launch a new product line catered to African American women with natural hair. The natural hair movement among African Americans has been an ongoing thing since the mid-2000s. So, when Dark and Lovely introduced their new anti-shrinkage hair care line they had the perfect advertisement to go along with it. Shrinkage is when ones naturally curly hair condenses in size after being stretched or flat ironed by being washed or being wet with water. The advertisement uses an African American woman with big, long curly hair, they place pictures alongside a list of ingredients they use in the product line throughout the advertisement, they include a mixture of fonts and colors both bold and some subtle, and a picture of all the products included in the hair care line. The ad uses an African American woman with big curly hair that seems to be stretched out to say that the product will elongates your natural curls. Her curls are …show more content…
The ad stated that the items that they use to make this line are paraben, petroleum, and mineral oil free it is printed small but big enough to read. Located next to that is a picture of a Mango which seems to be dripping oil along with a bamboo dripping a white substance which seems to be milk. Both the picture of the Mango and bamboo indicates that this hair care line has Mango oil and bamboo milk that will help with the shrinkage of the natural hair. To the lower right of the advertisement it states the recipe for this line was created to hydrate and strengthen. The ad lists the ingredient and place them on the ad to let the buyer know that the things that they use are natural and will be good to your hair hints the reason why they stated that that this line will hydrated and give your hair