Dem Monte Ketchup Advertising Analysis

Great Essays
In our American history, we define ourselves as greatness beyond expectations because we are revolutionary in more than one way. We have learned through experiences that somethings were not meant to be and the inevitable caught up to them. But, when you look back in time, white educated men in the United States held the "normal" standard and everyone else were below them. For example, Women's' rights and African Americans rights clearly had a fine line comparing to white educated men of the 1900s! When you look at these ads, you will be quite surprised on how our discriminatory our nation was back then!
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All pictures come from this link: http://neatdesigns.net/35-extremely-sexist-ads-that-you-should-see/
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Does that mean a woman was too dim-witted to open the previous bottle of ketchup? Women back in the 1950s were portrayed as the subordinate under the white male and women also held a position of being weak and feeble. Women were often discriminated against in many different ways in simplistic capabilities such as strength, knowledge, and even work ethics. Women have just as much capability as men do but were not given the chance to. The gender conformity back then was quite common and women were quite unaware of the differences that were held against them. Women were publicly judged in such as ads like this ketchup ad, because in the caption of the ad, it emphasizes the word, “woman” in the sentence “Even a woman can do it!” indicating that women are far less superior and are look down …show more content…
But, these cigarettes aren't just any rolled up tobacco-according to the ad-these lung killers also have the ability to make a woman follow and trail you just by the foul stench of smoking cigarettes. That statement is most likely not true on terms of toxic odors attracting women or anyone in fact! The filthy stench of four thousand toxic chemicals in a cigarette will surely get a women to notice and sure enough follow you home! (Not.) Not only do women have a sense of dignity, they also have a sense of smell, and I can guarantee that women would not want to use any perfume that had the same smell as cigarettes had. Is it just me that the just got the This ad clearly objectifies women because it plays out in the cigarette ad of women being substantially weaker and easier to manipulate by the smell of nicotine when it is pretty clear that both female and male are able to get addicted to the

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