Advertisements goals is to appeal to the majority, and in turn they are recognized as a relatable, authentic brand (psyborg.) They are considered to be the brand to say what is on everyone’s mind, even if they are afraid to say it. Burger King has made their position about the objectification of women quite clear, through this advertisement. They have excluded women from the human race, but objectifying them, and by appealing to the general mass; in turn they have ostracized …show more content…
In the previous example of WWII ostracism was demonstrated in order to deal with those whom were considered to be low-status than the general mass, and it was detrimental to the Jewish population. Within the Burger King advertisement, ostracism was used to express the general masses opinion of women; women are purely around to be a sex doll. The ad degrads women’s status to that of an object, which unfortunately appeals to the general mass. Therefore, this Burger King advertisement ostracizes women from the equal status of men, by using