Dangerous Driving Advertising

Dangerous driving affects everyone. Not only the victim. The two ads are ‘bloody idiots’ and ‘don’t be a dangerous driver’. Two ads that address this issue are the Victorian Government’s ‘don’t be a dangerous driver’ and ‘TAC’s ‘bloody idiots’.
TAC persists to stop dangerous driving on our (Australian) roads. On the other hand, The Victorian Government helps Australia with a wide variety of little things. They range from dangerous driving to political and world problems. For both ads, they are trying to target drivers on our roads and especially risky/dangerous drivers. The contention for the ‘bloody idiots’ ad is, ‘if you drink and drive you are a bloody idiot.’ Whereas the intention is ‘to stop dangerous/drink driving on our roads. The contention of the ‘don’t be a dangerous driver’ ad is ‘to stop dangerous driving on our roads.’ However, the intention is ‘to finally stop dangerous driving on our Australian roads.
The similarities between the ads are the intentions. Both dangerous driving ads have the same intention, to keep the Australian roads secure from dangerous drivers. It also shares similarities by the persuasive techniques …show more content…
The image that both companies are trying to get to are making sure that no dangerous drivers roam Australian roads. Both two ads are pretty much the same apart from the authorisation of my PSA ad. Some other differences between the two ads are the camera quality, sound effects, and emotional appeal. There is also a lot more text and dialogue in the ‘bloody idiots’ ad then there is in the ‘don’t be a dangerous driver’ ad. All together the TAC and Australian government do a great job of keeping our roads safe but it would be extremely helpful if we helped them out by not texting and driving, drink driving, driving on drugs or taking our eyes off the