Customer Retention And New Customer Acquisition Essay
Deliver a CRM program to:
a.Highly educated, upper income seniors: understand their preference previously, make customized products and services; long-term follow up and use flexible contact channels; provide exclusive service experience.
b.Seniors who are neither highly educated nor high income: implement loyalty program, offer affordable and high cost-effective products and services continually.
c.Working couples, no children: predict their needs; obtain customer information and analyze customer behavior and trends; provide convenient service experience.
d.Families with 2-3 children: identify different needs for all kinds of family members; make diversified management.
e.Young single professionals, no children: using multiple channels to communicate with customers and get their comments; reward constantly.
2.RJS Pest Management, a family-owned company, has been providing commercial pest control services to businesses in the New York…