Professor Glynn Cochrane, the communities and anthropology advisor to Rio Tinto, for instance, states that the relationship between the company and the community has to be business-like/professional (rather than philanthropic/humanitarian). The situation is one in which, “Rio Tinto is under a microscope and if we screw up we cannot access goods. The time taken to license, insure, secure and finally start production has increased by 300%. Good relations can cut down on lead time, arguments and postponements” (Cochrane, 1999).
The uncertainty over community in the documents makes it uncertain whether the firm views CSR mainly in terms of moral responsibility or business strategy. The fact that there might be a tension between these two approaches …show more content…
3.2 The Rio Tinto’s CSR Performance
The famous slogan in Rio Tinto with respect to corporate social responsibility is "The Way We Work". Rio Tinto as a company has enlisted a series of activities for the society engagement. …show more content…
(2002)). These trust and groundworks are made and managed by the company internally. These activities and engagements give a clear picture of the stakeholder theory being applied (implemented) by Rio Tinto on front of corporate social responsibility which is put on a complex and varied nature (http://www.riotinto.com/752_partnerships.asp viewed on 21-jun-2010). Although the company keeps an eye on (follows) diverse activities and engagements for corporate social responsibility however, the foremost (main)t source for corporate social responsibility activities in Rio Tinto is the NGO Technique where the NGOs comprehend the essential and significance of Rio Tinto's core business issues. The partnership way of corporate social responsibility rests on (depends) the condition of looking at and focusing on the international matters, whether it
The uncertainty over community in the documents makes it uncertain whether the firm views CSR mainly in terms of moral responsibility or business strategy. The fact that there might be a tension between these two approaches …show more content…
3.2 The Rio Tinto’s CSR Performance
The famous slogan in Rio Tinto with respect to corporate social responsibility is "The Way We Work". Rio Tinto as a company has enlisted a series of activities for the society engagement. …show more content…
(2002)). These trust and groundworks are made and managed by the company internally. These activities and engagements give a clear picture of the stakeholder theory being applied (implemented) by Rio Tinto on front of corporate social responsibility which is put on a complex and varied nature (http://www.riotinto.com/752_partnerships.asp viewed on 21-jun-2010). Although the company keeps an eye on (follows) diverse activities and engagements for corporate social responsibility however, the foremost (main)t source for corporate social responsibility activities in Rio Tinto is the NGO Technique where the NGOs comprehend the essential and significance of Rio Tinto's core business issues. The partnership way of corporate social responsibility rests on (depends) the condition of looking at and focusing on the international matters, whether it