In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go
…show more content…
They offer everything from appetizers to fresh sides, with the choose of many different main dishes. They also offer a full service bar from opening till closing of there working hours. They have not only bottled beer and different beer on tap but the also have 5$ premium cocktails all day everyday. Their site does say that “Availability may vary by location”. I would have to assume that is because there are some places that they are not allowed to server alcoholic drinks. Every Ruby Tuesday that I have been to has had a wonderfully stylish interior that did nothing but add to the fine dinning experience. They model all of there locations to optimize everything from the staffs ability to take care of the customer to the customers ability to enjoy there meal. The Ruby Tuesdays in my town is actually built so that you as the customer have the ability to watch the cook staff at work. During just about every step of preparing your meal you can see whats going on in the foreground of the kitchen. Granted you cant see I believe that with all of there strengths they hold a competitive advantage in their market. They have setup restaurants in small towns like mine where they are the only business of that kind and they server to a very wide varying market. In my area we have not only the local traffic but also a PA Turn Pike exit that offers a much larger customer base than what you would normally find in small towns of this size.