Cognate Strategies Essay

716 Words 3 Pages
Introduction: Discussion of cognate strategies, or ways of composing, expression, and presenting a message to the audience. “Cognate refers to knowledge, and strategies meaning techniques to impart knowledge.” Kostelnick, C., & Roberts, D. (2017) in a book Designing Visual Language: Strategies for Professional Communicators. In our textbook, Business Communicators for Success, cognate strategies are defined as “ways of promoting understanding.” There are nine cognate strategies mentioned in the textbook, but in this discussion, I will pick five for my discussion, and the way I have implemented them in the past.
a) Clarity. If ideas
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Credibility comes from the word credence meaning belief. For an audience to trust you, they have to believe in you, your ideas, and what you say. Medical practitioners, lecturers, teachers have that credibility relationship with their audience since they have the qualifications to support them. My doctor encouraged me to donate blood since it was safe to do so with the new technology available to protect one from acquiring HIV from blood donation. The doctor had been in the medical field for years, and his work and recommendations proved beyond doubt that what he was saying was …show more content…
“Expectation is that unstated eager anticipation of the norms, and roles and outcomes of the speaker and the speech.” Kostelnick, C., & Roberts, D. (2017) at a music graduation ceremony I was invited as a guest of honor, having graduated from the same school of music years back. I opened a school of music as well, which has produced great musicians, so the audience was anticipating to hear, how I managed to successfully achieve that. My first statement was, “perfect practice makes perfect.” Everyone in that music hall clapped, with some asking what that meant. The explanation was if you learn to play the correct way you will definitely be great, but learning to play a wrong thing and perfecting it would be a disaster.
d) Conciseness is being clear, or straight to the point, avoiding unnecessary complications. So many words can be used, but not too much to deliver a message to the audience. When given a time limit, one has to stick to that given time and avoid meandering around using unnecessary words to prolong time. Preachers have a tendency to that. Messages that are supposed to take 30 minutes take over an hour, by that time most people will be sleeping, with a few concentrating. If only preachers were economical with their time, they will use words meaning precisely what they mean, and avoid repeating words again and

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