Coke Supply Chain

1774 Words 8 Pages
One of the most recognized, well-known company worldwide, Coca -Cola started with the development of its classic beverage, Coke in 1886. The beverage was formulated by Dr. John S. Pemberton in Atlanta, Georgia. After the creation of Coke, it became patent in 1887, and 6 years later a trademark. During the entire process Coke was on the market as a “fountain beverage” at Jacob’s Pharmacy. Once registered as a trademark, Coca -Cola began the distribution of their classic beverage. Today, Coca-Cola corporation has added a variety of drinks ranging from water to carbonated beverages.
Before the distribution began, just like any other company it needed a mission statement that could cultivate the world, just like the beverage itself has. The company’s
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Supply chain is the system consisting of many steps by which a final product goes through before it is in fact the final product. In order for Coca Cola to distribute its product all over the world to almost every country they developed a very complex supply chain. Just as any other similar beverage company supply chain, Coca Cola’s deals with manufacturing, distributors and retailers, but in a slightly different way. The Coca Cola company only produces the syrup concentration, the sells it to many bottlers globally. In fact, Coca Cola sells to Coca Cola Enterprises, which only sells the beverage in North America and Canada. Glen White stated in, From factory to fridge Inside Coca-Cola’s supply chain, that the Enterprises has the fastest production lines “the company is able to get drinks from its factories to supermarket shelves within 48 hours”. Once it’s sold and in the hands of the bottlers, the bottlers are responsible for the distribution. Bottlers distribute the product to retailer, vending machines, and restaurant in general. Each bottler has their very own territory in which they sell the product. Through the entire process, there are plenty of channels, both upstream and downstream to make and place the finalized beverage in consumers

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