Tipalet Cigarette Ad Analysis

Each year there are about 480,000 people who die from smoking and about 41,000 of those deaths are caused by exposure to second hand smoke (CDC). Even with statistics like these, there are people out there that continue to smoke or even consider starting. A person may ask “what pull does cigarette smoking have on society and why do people continue to smoke?” For one thing, cigarette ads, especially back in the day, glamorized the whole concept of smoking. They gave off the idea that a person can become as attractive as a runway model or as popular as a celebrity and they can even receive the attention of the opposite sex just by smoking that specific brand of cigarettes. This is so with the ad for Tipalet brand cigarettes. When the audience …show more content…
The man in the ad, judging from his side profile, is about average looking. His features, in comparison to hers, are nothing special. He has dark hair is about an inch in length, and about a centimeter above his eyebrows. On his chin and cheeks, a person could see what may be a five o’clock shadow. Unlike the woman, he is fully covered in what may be a dark suit. Even though it is his side profile, the audience can tell that it is his arm underneath the black fabric and therefore may a coat or a suit jacket of some sort. Also, since this is a cigarette ad, he is the one holding the Tipalet brand cigarette in between his thumb and first two fingers. He is also, evidently blowing the cigarette smoke into the upturned face of the woman as he is staring down at her. Across the ad, the words “Blow in her face and she’ll follow you anywhere” are placed and a paragraph at the bottom right hand corner, talks about the different flavors of the cigarettes. The ad for Tipalet brand cigarettes is sexist because the woman is portrayed as a sex object while the man is put in a dominant position and contains a suggestive