Register to read the introduction…
Not just this but other renowned brands like Gucci and LV are also equally strong competitors specifically for Handbags and other accessories. Perhaps it’s really hard to dominate in such a market where brand image for competitors is also very strong.
Strategy and Implementation Summary
Marketing Strategy:
Chanel is focusing a lot on developing plans to take an impressive lineage into today’s market. During 1999, Chanel took an initiative to target the age group of people under twenty five which was earlier ignored by the company. It was really important to take some new initiatives like this in order to compete with competitive fashion stores like C
Pricing Strategy:
Chanel is known for its luxurious products around the globe. To Maintain this top quality image products, high prices are being charged for its products. For similar reasons, their products are usually not discounted as it won’t be really consistent for their image at all. Prices for their product are decided and selected entirely by Chanel, France.
Promotion …show more content…
E.g in Canada, Distributors such as The bay, Luwinna etc are selling their perfumes aswell. Basically chanel uses a comparatively short channel for distribution. Chanel has mostly signed with local distributors in different country along with their own boutiques. This is just to diversify and make the most out of sales.
SWOT Analysis
Strengths * Very strong brand image * Efficient management with intense training * High quality
Strategy and Implementation Summary
Marketing Strategy:
Chanel is focusing a lot on developing plans to take an impressive lineage into today’s market. During 1999, Chanel took an initiative to target the age group of people under twenty five which was earlier ignored by the company. It was really important to take some new initiatives like this in order to compete with competitive fashion stores like C
Pricing Strategy:
Chanel is known for its luxurious products around the globe. To Maintain this top quality image products, high prices are being charged for its products. For similar reasons, their products are usually not discounted as it won’t be really consistent for their image at all. Prices for their product are decided and selected entirely by Chanel, France.
Promotion …show more content…
E.g in Canada, Distributors such as The bay, Luwinna etc are selling their perfumes aswell. Basically chanel uses a comparatively short channel for distribution. Chanel has mostly signed with local distributors in different country along with their own boutiques. This is just to diversify and make the most out of sales.
SWOT Analysis
Strengths * Very strong brand image * Efficient management with intense training * High quality