Louis Vuitton Merger Summary

Great Essays
By: Olivia DelPrete, Olivia Czaplinski, Kelly Murphy, Ryan Briggs, and Victoria Andersen
Summary:
The LVMH Moet Hennessy-Louis Vuitton group was founded in 1987 due to the merge between Moet Hennessy and Louis Vuitton. This merge made the company the largest marketer of luxury products and brands globally consisting of more than 60 brands and sales totaling $28 billion (€20.3 billion). The company owns many stable brands across a wide variety of categories that ensures their strong position in luxury goods. Proof of their success is presented through their sales and financial breakdown, analysis of the product portfolio, and a geographical outline of their global position.

Sales and Financial Data:
LVMH recorded revenue of 29.1
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It is the most sought after in luxury goods and it acts as an ambassador for LVMH at whole. In 2013, Louis Vuitton expanded and renovated its boutiques worldwide and continued to add more stores, notably to the Hong Kong “Times Square” location. Louis Vuitton still remains the ultimate status symbol for many. Since there is an ongoing phenomenon for luxury goods in the United States, Louis Vuitton has an advantage because of its reputation. In 2012, LVMH acquired Arnys, a menswear tailoring business, which they combined with their own Berluti brand. Berluti, which had a focus on footwear previously, is now switching focus onto a “ready-to-wear” menswear brand. Berluti has profited from a 20-store global expansion plan in 2013 that added two Shanghai locations to its current Chinese presence. Berluti’s ready-to-wear products have been included in all the Chinese locations. LVMH has shown little interest into expanding Berluti to the US, due to the fact that Chinese men will outspend American men when buying designer …show more content…
It currently holds partnerships with many famous celebrities and sports stars. TAG Huer continues to look for innovation, excellence, performance and prestige globally. In 2011, Bulgari was acquired by LVMH. This Italian brand provided LVMH with the talent, diversification and international existence the company was looking for. Bulgari had a great year in 2013, with its stores planning expansion and growth, just what LVMH was looking for. The flagship stores located in Japan really emphasizes how they are using this expansion approach. The name recognition and intensity of these brand’s collections make LVMH one of the most influential companies on the market for watches and

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