Louis Vuitton Research Paper

Superior Essays
Louis Vuitton, French entrepreneur and fashion designer, was born on August 4th, 1821 in Anchay, Jura, France. Vuitton descended from a working-class family of joiners, carpenters, farmers and milliners (Bio.com). At the age of 10, his mother died and his father remarried. According to bibliography.com, “Vuitton’s new stepmother was as severe and wicked as any fairy-tale Cinderella villain. A stubborn and headstrong child, antagonized by his stepmother and bored by the provincial life in Anchay, Vuitton resolved to run away for the bustling capital of Paris.” In 1835, at the age of 13, Vuitton left Anchay by himself to go to Paris. Traveling on foot for about two years, Vuitton walked approximately 292 miles and found jobs along the way to …show more content…
The company extended it’s reach with more stores in 1885, as the Louis Vuitton name became more popular, by opening it’s first branch abroad in Oxford Street, London. Overtime, the beige and brown-striped design was copied as well, so in 1888 Vuitton unveiled a new checkerboard canvas with the words “Marque deposée Louis Vuitton” on the material, which translates to “Louis Vuitton registered trademark.” “By 1898, the company opened an outlet in a John Wanamaker department store, making it one of the first European companies to hit the U.S.” (Encyclopedia of World …show more content…
He also introduced the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide. Being the artistic director of Louis Vuitton, Marc Jacobs brought a youthful spirit to the company and conducted collaborations with famous artists: Stephan Sprouse, Takashi Murakami, Richard Price, and Yayoi Kusama, along with numerous street artists. In 2004, Louis Vuitton celebrated it’s 150th anniversary, opening its 318th boutique on 5th Ave in New York, which brought the number of U.S. outlets to 85. LVMH then reported a net income of $2.9 billion, in 2007. Leading into 2011, the brand expanded, bringing stores into international airports, one being Incheon International Airport in South Korea. Later in the year, a design museum in Milan called, La Triennale, debuted its exhibit titled “Louis Vuitton: The Art of

Related Documents

  • Improved Essays

    Louis Thomas Jordan was born on July 8, 1908 in Brinkley Arkansas. He is sometimes called “The Father of Rhythm and Blues” and “The Grandfather of Rock ‘n’ Roll.” Louis Jordan was a great singer and saxophonist who started in the 1940’s. He was the leader of a band group called the “Jump Blues” or “Jump Jive.” He has collaborated with many of the Harlem Renaissance stars such as Bing Crosby, Ella Fitzgerald, and Louis Armstrong.…

    • 463 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Ann Inc History

    • 790 Words
    • 4 Pages

    Athleta was founded in 1998 and acquired by Gap in 2008. (Athleta) The fifth and final brand is INTERMIX. INTERMIX is by far the most fancy style out of the five. This brand offers a selection of clothes from different designers. INTERMIX was acquired by Gap Inc. in December 2012…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Louis Xiv Research Paper

    • 986 Words
    • 4 Pages

    LOUIS XIV OF FRANCE. Early life Louis XIV of France and also known as the sun king of France was the longest serving king ever in the reign of European kingdom from the period 1643-1715AD. He was born on September 5th 1638 to Louis XIII and Anne of Austria in the city of Château de Saint-Germain-en-Laye. (Steingrad, 2007) He became king at the age of four due to the passing of his father Louis XIII.…

    • 986 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Louis Xiv Research Paper

    • 557 Words
    • 3 Pages

    Louis XIV had a very strong and powerful monarch. He had inherited the throne at the age of 5 years old. He was the king of France. King Louis became a diligent and conscientious ruler. Louis XIV firmly believed in his divine right to rule.…

    • 557 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Monet, Claude was born on Nov. 14, 1840 in Paris. When he was five years old, he moved out of Paris, with his family to live in Le Havre. His father Kuludo Adolov Monet is a businessman. He had a shop in northern France. Same with many parents’ idea, Monet’s father wanted him to inherit the grocery store, but Monet’s dream was to become an artist.…

    • 954 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Louis Xiv Research Paper

    • 1121 Words
    • 5 Pages

    The end of the Middle Ages marked the beginning of the end of the majority of dominance and influence on European ruling for the noble classes and the Roman Catholic Church. The power previously held by the two upper groups decreased as their support and authority declined. The centralization of European states such as France, Austria, Prussia, and Russia also contributed to the decline of the two former powers, and to the rise of stable monarchies. These monarchies were able to gain full control over the regions they ruled through different successful techniques, such as eliminating the power of the nobles and opposing sides within their borders, instituting and improving armies and bureaucracies, and switching loyal supporters of their…

    • 1121 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Louis Comfort Tiffany was the most important and influential American glass artist of the twentieth century. His renowned body of glass works redefined modern glassmaking and has continued to influence glass artists in the present day. His works have become an essential and crucial benchmark for American glassmaking. Tiffany concentrated intensely on creating brilliant, high-quality works, and courageously reformed the glassmaking industry of the United States and the world over. From a young age, Louis Comfort Tiffany aspired to create art.…

    • 1793 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Macys Vs Macy's

    • 1515 Words
    • 7 Pages

    Tien Walker Bob Conrad, PhD, APR “Dr. Conrad” Marketing Principles 210 April 4, 2017 Targeting, Segmenting and Positioning Dillard’s and Macy’s have the same kind of retail business in the USA. Macy's and Dillard's, have staged impressive comebacks recently. Macy's and Dillard's are renewing their success in the retailing market. They have the same kind of promotion such as Coupons, improving social media for shopping and many kinds of customer's service policy for their customers "Macy's and Dillard's both have the same intensified efforts to make themselves be differentiation in their merchandising" Davidowitz said.…

    • 1515 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Canals left over from the Golden Age are lined by candlelit cafes, gabled houses, lush parks, colorful street markets, monumental museums and whirling bicycles. You will also enjoy a diverse array of dining options while in Amsterdam. The Venice of the North is legendary for their free-spirited and wild nightlife. These things are all what make it one of the great cities of Europe, and because of so much offered, it can sometimes be difficult knowing how to begin.…

    • 524 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Lauren made it a point to make her Manhattan 15,000-square-foot flagship store stand out. As her concept is described by McCorvey “… it’s like walking into the Willy Wonka’s…

    • 831 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Introduction Louis Vuitton has always taken fashion to new heights and with his latest campaign he uses Jaden Smith to do exactly that. Vuitton’s latest campaign host Jaden Smith rocking a fringe bottomed striped top, a leather jacket, and a skirt. This is no new choice of clothing for Jaden as he has taken an extreme interest in clothing deemed “unsuitable for men”, but this has taken the views of modern society by shock alone. In this article I will be discussing the use of clothing, color, and characters and how it may challenge the observer 's views of masculinity. Clothing…

    • 877 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Luxury is as old as civilization, it can be everything distinguished from ordinary. LVMH is the major player among many companies and in the luxury industry, it controls some of the most well-known luxury brands. LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH, is a French multinational luxury goods conglomerate, headquartered in Paris, France. The company controls around 60 subsidiaries that each manage a small number of prestigious brands, including Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. Some of the world well-known brands are included, from fashion brands such as Louis Vuitton, Christian Dior, FENDI and Givenchy, to Wines and spirits such Moët CHANDON and Hennessey.…

    • 704 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Zara is the leading brand in the portfolio of Inditex, the Spanish fashion group founded in 1975. It accounts for almost one third of the Group stores and two thirds of revenue. By the end of 2013 Zara had 1827 stores opened globally on 88 markets and continued its online expansion by launching online sales in South Korea and Mexico making total online presence on 27 markets. The original business idea of Zara was to link customer demand to production by following the fashion trends and to link production to distribution, thus creating “fast” fashion, which is the key success factor of the company.…

    • 1319 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    INTRODUCTION – Gucci Gucci is an Italian brand acquired by French company Kering in 1999. It was founded by Guccio Gucci in 1921 in the beautiful city Florence. Guccio Gucci drew inspiration from horse saddle straps and opened his first store dedicated to luxury leather goods for horseback riding. He matched contrasting colours in his collections, giving rise to the iconic green-red-green stripe.…

    • 1010 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Dior Case Study

    • 940 Words
    • 4 Pages

    2.5.2 Innovation Process With the development of customer tastes and culture globalization, innovation is no longer a simple issue. Combining innovation with cultural elements may probably enhance the value of the creation. Generally speaking, Dior takes the following three measures to realize its innovation process: meticulous selection of Chef Creative Director as well as designers; inspiring working environment of designers; high-tech based customer experience. (1) Meticulous selection of innovative designers Cultivating and having a particular amount of talented and creative designers is an core advantage of Dior. To be more specific, Dior only select the best designer around the world with a series of screening criteria.…

    • 940 Words
    • 4 Pages
    Improved Essays

Related Topics