The company extended it’s reach with more stores in 1885, as the Louis Vuitton name became more popular, by opening it’s first branch abroad in Oxford Street, London. Overtime, the beige and brown-striped design was copied as well, so in 1888 Vuitton unveiled a new checkerboard canvas with the words “Marque deposée Louis Vuitton” on the material, which translates to “Louis Vuitton registered trademark.” “By 1898, the company opened an outlet in a John Wanamaker department store, making it one of the first European companies to hit the U.S.” (Encyclopedia of World …show more content…
He also introduced the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide. Being the artistic director of Louis Vuitton, Marc Jacobs brought a youthful spirit to the company and conducted collaborations with famous artists: Stephan Sprouse, Takashi Murakami, Richard Price, and Yayoi Kusama, along with numerous street artists. In 2004, Louis Vuitton celebrated it’s 150th anniversary, opening its 318th boutique on 5th Ave in New York, which brought the number of U.S. outlets to 85. LVMH then reported a net income of $2.9 billion, in 2007. Leading into 2011, the brand expanded, bringing stores into international airports, one being Incheon International Airport in South Korea. Later in the year, a design museum in Milan called, La Triennale, debuted its exhibit titled “Louis Vuitton: The Art of