Case Study: Value Added Home Care Services

You may be saying “We do a great job. Everyone loves our nurses, and our outcomes are great” which could be true. But is it enough to make your agency stand out from the dozens or hundreds of agencies with which you compete? The challenge in marketing a home health agency is that every agency sounds the same. Everyone offers the same basic service 24 hours each day, seven days each week. A home health manager needs to find a way to differentiate his or her agency by providing the service in a way that is better and different from competitors. The home care services industry is highly competitive and in order to succeed in this difficult environment, it is necessary to offer services that are not provided by your competitors. Two areas where distinction can be achieved among rivals is in value-added home care services and offering specialty services like developing a disease management program, or to promote a special expertise your agency has. To involve your agency in specialty programs, it may be necessary to enlist the aid of a health care consulting service, which can offer advice, training, and directional guidance.
What kind of Value-added Services are we talking about?
Value-added services are those that add value and results for the client and their families and must be conceived by thinking like a client not like a …show more content…
Caring for special needs clients is an area which can set your agency apart from others. This broad category of care includes many sub-categories such as caring for both children and adults with physical or mental impairments, adult day care, home hospice care, and providing in home IV therapy. These clients require specialized home care services and if your agency has trained staff able to excel providing this kind of care, you will have a leg up on your