Xiaomi International Case Study

Roy Choi’s Food trucks sensation that became a huge craze in Los Angeles, and its current successful multi-ethnic menu gives the brand the potential to expand its business overseas. So what considerations need to be taken into account when entering the international market? First and foremost my number one priority would be to address is what countries would I have the best opportunity to succeed in. We all have to eat but it differs regionally and internationally what we like to eat when given the opportunity to do so. A business may have an advantage bringing a unique product to the stage but a careful strategy must be used in deploying it into the marketplace. There are many differing strategies to choose from, but when operating globally …show more content…
It offers the advantages of both the multi-domestic strategy efficiency and global strategy responsiveness to local conditions but also has the distinct disadvantage of it being a difficult strategy to execute the simultaneous dual goals of flexibility and coordination. (Dunung & Carpenter, 2012) Doing research in the different strategies has shown a basis that cultural awareness is a major factor when it comes to operating a business across multiple countries. This expansion presents a situation when choosing the right strategy and then adapting it to the local market. Xiaomi 's transnational marketing strategy is to find the right balance between standardization and local adaptation to countries specific requirements to find success with their mobile phones. This week 's topic of marketing and strategy makes it a point to show how important fundamental decisions about the future success of an organization going into an international market relates to the exploration of the environmental surroundings and how ongoing and comprehensive a global strategy needs to be and how it continually evolves. When comparing a company working in multiple markets with a company operating in just one single market, it is easier to develop a strategy for businesses that are operating on a local base. Roy Choi and Xiaomi are currently operating in a single country setup, which is favorable because they have had success with dealing with single customer needs, monetary system, and an established supply chain. So becoming, multinational company and having to deal with multiple currencies, governments, and culture introduces numerous complexities. So by utilizing the most appropriate marketing and business strategy to handle these challenges, is critical and necessary to implement the correct policy as a trade-off to enhance benefits and reduce or mitigate