a. Identify and briefly outline the main influences on operations management (outline each influence and how they impact on the operation function)
Globalisation is indicating to the improvement of technology and communication in the merging of world economies into a single market. This allows the trade and nations to become more connected which results of the concept of “smaller place. It is considered as significant in operation management as it increases the positioning of the large business in the global market with providing the needs of global consumers. The global costumers aim for universal brand and tend to pursue standardised products, which impacts the operation function. …show more content…
Through this, the operation management should be able to respond in the quick changes in market to maintain the products’ competitive position in the market. This can be demonstrated in the inability of blackberry phones to react quickly to the quick changes in the market, causing it to lose its competitive competition in the market. …show more content…
This can evident of the dependability level of the iPhone 5 production. IPhone involves the reliable output of standardised product that meet the specifications of its design and functionality. However, the iPhone 5 has been criticised for lack of dependability, such as maps application, in the early days after its release. Due to this, apple has to respond immediately to dependability issue in order to maintain consumer confidence in the phone.
Flexibility is the ability of the operations processes in adjusting to the changes in the markets. As changes in the market of smartphones are quicker, Samsung has been able to respond to maintain competitive position in this market. Having improved smartphones and attaining the lower production cost became to strategies to Samsung to increase its markets share of low-cost smartphones.
Refers to the minimisation of expenses in the operations process are conducted as cheaply as possible. The apple products has maintain its lower costs in operation management. In the iphone 5 strategies such as outsourcing to reduce the production costs and designing their products with cheaper components have been apply to attain which leads to the business to become more efficient at the lower