Subway Case Study
Subways approach to internationalising its activities is through franchising and licensing, this way the company relies on the local knowledge and capital of investors to carry the brand. Although, the investor still has to follow the subway model in terms of its core menu, decor, methods of cooking and customer service (this initiative makes it easier for subway to exact its presence at countless locations all over the world without risking any of its own capital). Subway educates the investors and their staff effectively through cross- cultural management. Cross-cultural management aims to study people’s behaviour around the world and trains staff to work effectively in employee and customer situations. The initiative aims to understand and improve the relationship between co-workers, customers and suppliers form different countries and cultures (by doing this, subway is able to maintain its globally integrated environment …show more content…
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