Bharat forge and Suzlon are two major Indian companies which have put India in the world market. It is mainly focused on entering the global market. These two companies are manufacturers of entirely different products. Bharat forge is a main player in the automotive industry and Suzlon is a textile manufacturing industry. Both the companies started with a basic this case study highlights the key points on how both the companies used strategies and resources to enter and establish in the global market and also the key differences which played a important role for their expansion overseas.
Bharat forge and Suzlon presently has established themselves well in both domestic and global market. There were certain key similarities which both the companies followed in their own path to acquire an well established business in the global market.
Firstly, the major similarity was the objective of both the firms. Both the firms had the objective to enter the global maket. The potential of the vast and expanding market of India’s middle class, along with the …show more content…
Bharat Forge was a main player in automotive industry and expanded its business in the same field. Being a manufacturer for domestic consumption ,Bharat forge entered the global market and became the second largest forgings in the world. This firm entered the domestic maket as automotive manufacturers and they entered the global market and expanded their business in the same field i,e forging. We can see that there was absence of innovation during their expansion. But on the other hand innovation played an key role in Suzlon’s global growth. Suzlon being a small textile manufacturer went on to be a leading-edge producer of wind turbines. This idea from textile manufacturers to wind turbine manufacturers came up when Suzlon was struggling with soaring energy costs and erratic availability of power to run its