Tesco: Push And Pull Factors Of Internationalization Strategy

3111 Words 13 Pages
1 Synthesis of the Research Topic and Research Objectives
It has become a major concern for retailing companies in the UK to sustain internationalisation strategy for their business so that business expansion can become easier. The market domination of Tesco PLC, UK has led the opportunity to extend their business operations in other parts of the world. Tesco is known as the second largest retailing company in the world by the measurement of revenue in 2012 and it has stores in 12 countries throughout the globe (Bainbridge, 2015). But there are some causes that motivate retailing companies like Tesco to adapt international business strategy and they can be categorised by push and pull factors. In present research issue I will highlight the
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The investigation of the factors can be essential to explore how Tesco is motivated to adapt internationalisation strategy to increase the sales and profits by commercial transaction of Tesco’s products in foreign markets (Solon, 2015). It is also important to find out how push factors of internationalisation strategy of Tesco can enable the company to extend business in profitable markets of Thailand, China and Malaysia. Some effective pull factors of international business strategy can inspire retailing companies can bring lucrative scope of financial and potential gains in foreign markets is the major pull factor of global strategy (Andersson, 2002; Turner, 2005). According to Brady (2010), the management needs to find out how retailing companies can be adapted with global business strategy to gain more profits from foreign markets. Tesco has announced that the business growth in foreign markets will increase more in next ten years so the research issue can discuss this pull factors that inspire the management for international business strategy (Bainbridge, 2015). The cost of production can be lessened, which is another pull factor of adapting international business strategy in Asia, which is investigated by the study of Doole and Lowe (2008). The brand image of Tesco is very good and the demand of the products in global …show more content…
The explanation of the existing condition of motivation of Tesco for international business strategy can be explained thoroughly by primary findings. So, I think it is important for me to gather primary data from the target population to understand how push and pull factors combined to motivate Tesco to adapt international business strategy. The global retailing industry is highly competitive so it can inspire the management of Tesco to introduce more sophisticated process of adapting internationalisation strategy for business expansion, which can be elaborated by primary findings. But I think that only primary data is not sufficient to conduct the research about the investigation of push and pull factors of internationalisation strategy so the application of secondary data is also necessary in this research. Secondary literatures can be useful to define the concept of international business strategy and explain how it can be adapted by the retailing companies. The discussion of secondary literatures is highly efficient in this research to explore various push and pull factors that can motivate a business company to adapt international business strategy. The critical approach is applied to discuss the secondary literatures so that the findings of primary data and secondary data can be inter-related to achieve research

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