Case Study Of Taco Bell

1932 Words 8 Pages
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Taco Bell was sued in 2011 by an Alabama law firm because it was believed that they did not use 100 percent beef. This all began when a customer, in addition to speculations already being made online, complained about beef being more filler than actual beef in their tacos. In light of this allegation, Taco Bell took to every media outlet they could to counter this crisis. Their crisis management team created a campaign titled, “Thank you for Suing Us.” In this campaign, they published articles in several printed media outlets such as New York Times, Wall Street Journal, and USA Today. In those publications they were publicly sharing that they were being sued, and what is really in their beef (Crandall, Parnell, Spillan, 2014).
However, they
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Due to the humorous and immediate response after finding out about the error post, followers of Red Cross and Dogfish Head’s Midas Touch beer began raising money and blood for the Red Cross. Not only fans, but vendors of the product jumped on board and motivated patrons to donate blood and money by offering them beverages and other products for doing so (Segall, 2011). While the steps were minimal, the steps were significantly effective. They caused the crisis to not only be managed effectively, but also profitable for the organization. They portrayed Red Cross as prepared, humane, and engaging. In comparison to Taco Bell, their crisis was almost not a crisis. Whether they did better than Taco Bell or not, it is really in the eye of the public. Luckily for the American Red Cross, the public had a sense of …show more content…
The first step in developing my CMP is to evaluate how these potential crises could occur no matter how unlikely they may seem to the staff that interacts with them. According to Crandall, Parnell, Spillan (2014), this could also be called situational assessment. When I am able to determine exactly what is happening and all variables, I am able to develop my CMP successfully.
There will be five steps in my CMP. Those will be Notify, Evacuate, Assess, Contain, and Communicate (Laboratory Services, n.d.). These planned steps are directly correlated with Crandall et al. (2014) and the seven steps to their decision making during a crisis. The Notify step covers Crandall et al (2014) step one to alert the crisis management team (CMT). If the material spill will affect the outside environment or resources, such as air, water or facility resources, the first aware should notify the CMT, in which they will notify the necessary departments for these types of crises. If the material spill is contained within the facility, the CMT will be notified and proceed to step two. Step two, Evacuate, is implemented, because of the type of materials being stored. To cut down on any additional crisis or injuries, we want all that can be immediately evacuated,

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