Case Study of Pepsi Essay examples

5561 Words Sep 27th, 2008 23 Pages
I. CURRENT SITUATION

A. Corporate Overview and Financial Performance:

PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories.

In 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison to its 1999’s net sales of $20,367 and $18,666
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• Respect the privacy of all visitors who access and use the company’s corporate Web site

• Treating all customers with respect, sensitivity and fairness, while providing some of the greatest products on earth.

• We respect individual differences in culture, ethnicity and color. PepsiCo is committed to equal opportunity for all employees and applicants.

• Corporate program for training employees how to work and manage in an inclusive environment.

II. STRATEGIC MANAGERS

A. Board:

Roger A. Enrico, 56, is chairman of the Board and CEO. Mr. Enrico was elected as PepsiCo’s CEO in April 1996 and as Chairman of the Board in November 1996, after service as Vice Chairman since 1993. Enrico, who once wanted to be an actor, understands that great marketing is pure theater. In his 29 years at PepsiCo (PEP), he has staged some of marketing's most spectacular productions. ''Coke's leadership tried to put us out of business,'' he says flatly. ''But we did not look for a temporary boost or a short-term gain despite the self-destructive business philosophy by our major competitor. We've been honed by fire.'' He spun off Pepsi's capital-intensive bottling operations into an independent public company. He spent $3.3 billion to acquire Tropicana, the leading orange juice brand.

Indra K. Nooyi, 45, is a Senior Vice President and CFO. She joined PepsiCo in 1994 as Senior Vice President,

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