Maruti Suzuki Case Analysis
Submitted To: Submitted by:
Mrs. Deepika Hooda Jyoti Solanki
Registration No: PG20135146 Email id: email@example.com
The Business world in India is marked by strong competition, uncertainty, non-linear growth, turbulence and all this is very much seen in the auto mobile industry. There is lot of competition from foreign automobile companies as well as from the Indian manufacturers in this sector like Tata Motors. It is giving tough competition to Maruti Suzuki India limited. The battle is on between these automobile companies to gain the maximum market …show more content…
Maruti Suzuki had to cross the bridge from being a public sector undertaking to a private sector player to compete in the global market. This case tells us about how the HR department bought the much needed transformation in the organisation. HR had to reinvent itself and bring changes with innovation in this competitive business environment. It had to bring this innovation and also retain employees in the firm.
Maruti Suzuki’s (MSIL) story in divided into three phases as told by Jagdish Khattar, the managing director of MSIL.
The First Phase: Maruti Udyog as a Monopoly from the year 1981
The Second Phase: Increasing Foreign and Domestic competition from the year …show more content…
Only innovative practices will help the company to survive in this competitive global market. To maintain its leadership in the market and at the same time gain the maximum market share was a big challenge for the top level management. MSIL had to respond to the competitive global market by creating a culture that was more innovative and risk taking. They had to encourage breakthrough thinking rather than doing it step by step. All this will bring about the necessary changes required for MSIL to sustain in the market. The major task in front of Siddiqui was to propose a change model for management to bring the required changes in the