Case Study Of Econet Telecom Lesotho (CRM)

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INTRODUCTION
Econet Telecom Lesotho is located in Maseru Lesotho, Kingsway Rd (Opposite Main Post Office). Econet Telecom Lesotho (Pty) Ltd. provides telecommunication services.
(www.investing.businessweek.com)It offers fixed and mobile solutions, including post paid and pre-paid, as well as business solutions for corporate organizations, enterprises, and private individuals. The company provides data solutions, such as leased lines, Very-Small-Aperture-Terminal (VSAT), Asymmetric Digital Subscriber Line (ADSL), evolution data only/evolution data optimized, and wireless broadband, as well as offers SOHO, a wireless modem or terminal; and calling cards. Econet Telecom Lesotho (Pty) Ltd. was formerly known as Telecom Lesotho Limited and changed
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In the case of CRM this is achieved mainly by providing a better service to your customers than your competitors. CRM not only improves the service to customers though; a good CRM capability will also reduce costs, wastage, and complaints. (www.psgim.ac.in) Effective CRM also reduces staff stress, because attrition - a major cause of stress - reduces as services and relationships improve. CRM enables instant market research as well:
( http://www.aiba-staffing.com) opening the lines of communications with your customers gives you direct constant market reaction to your products, services and performance, far better than any market survey. Good CRM also helps business to grow: customers stay with the business longer; customer churn rates reduce; referrals to new customers increase from increasing numbers of satisfied customers; demand reduces fire-fighting and trouble-shooting staff, and overall the organization's service flows and teams work more efficiently and more happily.
Literature
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It is the leading company in the field of IT, providing advanced systems. Our objectives are: We specialize in designing system for simplifying complex problems; we also teach people on how to use our various systems we implement, and lastly we cooperate well with our clients by including them in our documentation, meaning that their opinions are highly observed.
Our aim is that; we want to globalize Lesotho in terms of technology and economical status.
We would like to provide you with our best system that is more profitable. We promise you that you will not regret by accepting our proposal as we have well studied the way you run your business. We have analyzed the situation you are in, so the rest of our story is attached in this letter. Please do not hesitate to read our information for it has all the answers or solutions for your company. We will ensure your needs are met at minimum costs.
We look forward to hear from you and hope that proposal will be taken into consideration.
Yours Sincerely
CRMS vendors: Sekaloko Relebohile,Seanamarena Tlebere, Selo Sefora, Sepetla Malefetsane, Thants’i Thabo and Lydia

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