Who are Agero constituents?
Broadly speaking Agero has four different types of constituents which are mentioned below
• Drivers
• Service provider
• OEM
• Insurance Companies
The primary business of Agero was to arrange road side services for derivers covered by OEM warranties with the help of different service providers.
How are these linked in the value creation process?
Firstly, new data facilitate them to understand and manage their cost effectively. With the help of new software they were unable to track the service provider and their performance according to the geographical area. Due to this advanced technology, they could fine the data in more advance way and they could connect with only those service …show more content…
Does this design focus adequate resources on the need of primary customer?
As it's really clear from the case study after losing some major clients finally in 2008 they took four initiative which are listed below
• Entering the Telematics Business
• Additional enhancements to the service provider network
• Rebranding as Agero
• PMI contract negotiation
The basic purpose behind this is to innovate and sharpened their competitive advantage by bring more advance technology in the company and start thinking in a new. When we talk about short term benefits then it's really hard to find telematics as a good move, however for the long run it would be perfectly good fit and satisfy all the necessary elements in their company. In addition, providing more value to service provider, rebranding as Agero and PMI contract negotiation, would bring lot not only short term revenue but these elements would play a vital role in long term planning as well.
Advantages of Telematics
• Enhanced safety
• Security
• Convenience
• For OEM ( on board data collection, provided feedback on vehicle performance, servicing needs, to generate sales leads , customer could communicate through digital …show more content…
As it's very clear from the case that thing was consuming lot of money and return was not so fast as compared to road side assistance. As it was very clear there are certain areas in which they were underperforming because that was not their main target. But after 2008 they involve this insurance or damage assessment which was taking them away from their primary customers, that's not really good for the company. However Rebranding and Contract negotiation was the plus point for the business as its very much clear they are goona receive lot of new customers and at the end they are gonna make the huge return out of this