Chipping Away at Intel
Intel Company experiences some external environmental pressures that served as a catalyst for change under the leadership of Craig R. Barrett, which included the competition for the market of their product with other companies who produced an advanced product thatMirabile, L. (2007). International directory of company histories. Chicago: St. James Press. were preferred by customers than Intel's products. This lead to the creation of a hypercompetion company that gave a lot of pressure to them since they had withdrawn the funds that were allocated for market research due to the shortages of funds that were brought about by the event of September 11, 2001, economic problems and terrors s attacks that the country was facing. …show more content…
In this case, it is clear that Barrett Clearly had a better understanding of issues that had coursed the poor performance. There are some things he could have done differently to ensure that the Intel's shareholders, customers, and employees alike understood and accepted his changes with ease. Many analysts, shareholders and customers, in general, thought that Barrett's approach could not work for his method of reallocating people only seemed like moving cards, and so people moved without any knowledge of their new …show more content…
He also made a wise decision to bring in outside consultant from other experts to assist him in his attempts to change the culture of Intel Company. The decision to cut down unnecessary cost such as the excess labor was a wise move so that the available fund could be directed on to necessary activities that improves the needed. One of the main and important decisions concerning change was when he decided to invest in research and development which was to assist in improving Intel Company into being the leading company in the market. Other changes included the reorganization of their business units for the company putting into place measures to ensure good customer relations which positively assist them in the market.
He also made sure that the company avoided duplication of its products and services hence he promoted coordination, and increase flexibility by decentralizing and delegating do place to bring about change that also acted as an internal pressure to Intel Company, this assisted in preventing the self-competition the earlier existed. His also made wise and bold decisions protected both customer and the shareholder'
Intel Company experiences some external environmental pressures that served as a catalyst for change under the leadership of Craig R. Barrett, which included the competition for the market of their product with other companies who produced an advanced product thatMirabile, L. (2007). International directory of company histories. Chicago: St. James Press. were preferred by customers than Intel's products. This lead to the creation of a hypercompetion company that gave a lot of pressure to them since they had withdrawn the funds that were allocated for market research due to the shortages of funds that were brought about by the event of September 11, 2001, economic problems and terrors s attacks that the country was facing. …show more content…
In this case, it is clear that Barrett Clearly had a better understanding of issues that had coursed the poor performance. There are some things he could have done differently to ensure that the Intel's shareholders, customers, and employees alike understood and accepted his changes with ease. Many analysts, shareholders and customers, in general, thought that Barrett's approach could not work for his method of reallocating people only seemed like moving cards, and so people moved without any knowledge of their new …show more content…
He also made a wise decision to bring in outside consultant from other experts to assist him in his attempts to change the culture of Intel Company. The decision to cut down unnecessary cost such as the excess labor was a wise move so that the available fund could be directed on to necessary activities that improves the needed. One of the main and important decisions concerning change was when he decided to invest in research and development which was to assist in improving Intel Company into being the leading company in the market. Other changes included the reorganization of their business units for the company putting into place measures to ensure good customer relations which positively assist them in the market.
He also made sure that the company avoided duplication of its products and services hence he promoted coordination, and increase flexibility by decentralizing and delegating do place to bring about change that also acted as an internal pressure to Intel Company, this assisted in preventing the self-competition the earlier existed. His also made wise and bold decisions protected both customer and the shareholder'