According to Computerworld.com, a few months after Steve Jobs left Apple, the company stopped doing very well. When he returned in 1996, Jobs made it a point to get the company back to where it was before. They needed a massive idea for a massive problem. Steve
Jobs and others came up with the slogan ‘Think different’. In a commercial ad called “The Crazy
Ones” that aired Sept. 1997, they used black and white pictures of 12 famous innovators;
Thomas Edison, Bob Dylan, Gandhi, Martin Luther King Jr, Albert Einstein, Muhammad Ali,
John Lennon, Kermit the Frog, Frank Lloyd Wright, Pablo Picasso, Richard Branson, Amelia
Earhart, Alfred Hitchcock, R. Buckminster Fuller, and Martha Graham. The ad talks about all the people who have dared …show more content…
The narrator’s voice is deep and confident, and it creates a sort of authority. The pictures of the famous people who had made changes in the world displays Apple’s ambition to be one of these people. This convinces the audience to believe
Apple’s determination and tells their message in a serious way. The commercial being in black and white promotes the originality of the idea or message. Using soothing music and a speech, the pathos is created. The music in the background is to connect with the emotions of the audience, and attracts the attention of the viewer and makes them listen to the message being told. The narrator says, “You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them because they changed things, they push the human race forward,” when talking about the famous people displayed in the ad, and shows that Apple desires to be one of those people and appeals to the audience’s emotions. Logos builds up gradually in the text. “While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones
Jobs and others came up with the slogan ‘Think different’. In a commercial ad called “The Crazy
Ones” that aired Sept. 1997, they used black and white pictures of 12 famous innovators;
Thomas Edison, Bob Dylan, Gandhi, Martin Luther King Jr, Albert Einstein, Muhammad Ali,
John Lennon, Kermit the Frog, Frank Lloyd Wright, Pablo Picasso, Richard Branson, Amelia
Earhart, Alfred Hitchcock, R. Buckminster Fuller, and Martha Graham. The ad talks about all the people who have dared …show more content…
The narrator’s voice is deep and confident, and it creates a sort of authority. The pictures of the famous people who had made changes in the world displays Apple’s ambition to be one of these people. This convinces the audience to believe
Apple’s determination and tells their message in a serious way. The commercial being in black and white promotes the originality of the idea or message. Using soothing music and a speech, the pathos is created. The music in the background is to connect with the emotions of the audience, and attracts the attention of the viewer and makes them listen to the message being told. The narrator says, “You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them because they changed things, they push the human race forward,” when talking about the famous people displayed in the ad, and shows that Apple desires to be one of those people and appeals to the audience’s emotions. Logos builds up gradually in the text. “While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones