Capstone Essay

2295 Words Jan 23rd, 2013 10 Pages
Running Head: Capstone Project on PepsiCo

Week 10 Assignment

Mbotidem Ekong

Strayer University

In partial fulfillment of BUSA 599

Professor Glenn Palmer

December 15, 2012

Abstract
Pepsi is one of the world's premier consumers Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to our employees. The paper will talk about the company mission and vision statement. Also this paper is going to analyzing their financial performance with a competitive and marketing analysis of the company to determine strengths and opportunities.

Analyze the company’s mission and vision statements against the performance
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Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands,
Frito-Lay brands, Gatorade brands, Tropicana brands, and Quaker brands. Research and development – they increased investments in sweetener technologies, next-generation processing and packaging and nutrition products. Emerging markets infrastructure - they increased selling and delivery systems by putting more coolers in the market and adding route and distribution capacity ahead of growth in India, China Russia and other countries. People – emphasized leadership development to rotational assignments to experiential learning programs. (PepsiCo, 2011) Assess how the organization’s strategic goals link to the company’s mission and vision.
An organization’s strategic goals are major targets or end results that relate to the long-term survival, value and growth of the organization. PepsiCo has set goals in four key areas: performance, human sustainability, environmental sustainability and talent sustainability. Performance - to all their investors, it is a promise to strive to deliver superior, sustainable financial performance. Human sustainability - to the people of the world, it is a promise to encourage people to live healthier by offering a portfolio of both enjoyable and healthier foods and beverages. Environmental sustainability - to the

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