Candice Chip Conley Case Study

Decent Essays
Candice, Chip Conley approach to measuring the way employees think or perform came about after the downfall of his company. Which is what lead him to get reacquainted with Abraham Maslow’s “hierarchy of needs.” This helped him to create a pyramid that he could us to measure the tangible and intangible. Getting the employees and customers feedback was a way for him to get the knowledge of how he approach the different situation and also made his company become more successful.

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