The company sells security cameras for ride-sharing services such as Uber, LYFT. The idea behind this business plan is to offer a solution to the problem of crime among both ride-sharing drivers and customers. A direct sale will be made to the ride-sharing companies and it will be installed in the cars to monitor each trip the driver makes. Each trip will be monitored in real time and the video of the trip will also be transferred to the ride-sharing company for future reference. A more secure service will keep the customers and provide an added advantage over competitors. The level of security for each car will vary based on the various services offered by the ride-sharing companies. For instance, UberSelect offers luxury cars such as Mercedes-Benz,
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This is a strategy that focuses on a single marketing mix/brand. In this case, the product offered is for the ride-sharing companies. In the future, the company might expand into providing security systems for homes and streets. The market segment composes of the ride-hailing companies.
Types of segmentation variable to describe primary target market segment
Type: Business-o-graphic_ Variable name: Profession_ Description: Ride-hailing companies such as Uber and …show more content…
Businesses, homes, and individuals are all at risk of threats. The company’s mission is to provide a security platform that is reliable and trusted by its customers and by the world as a whole. We will provide branded products and services of superior quality and value that will offer top security service to our customers.
Goals
The goal of the firm is to be a leader and one of the top companies in the security market. We serve to benefit our customers by providing a real-time security system and prompt response in maintenance and customer services any time of the day.
Objectives
In setting the objectives the company will focus on 5 key areas. SMART (Specific, Measurable, Assignable, Realistic, Time-related)
• The company will put in effort in improving the quality of service offered and stay up to date with upgrades to the security system used.
• The company will measure the progress achieved by the before and after results on using the products, the active customer base. For instance, if the crime rate among ride-hailing services reduce after using the product the system can be said to be effective after considering other factors that might have assisted in reducing the crime
This is a strategy that focuses on a single marketing mix/brand. In this case, the product offered is for the ride-sharing companies. In the future, the company might expand into providing security systems for homes and streets. The market segment composes of the ride-hailing companies.
Types of segmentation variable to describe primary target market segment
Type: Business-o-graphic_ Variable name: Profession_ Description: Ride-hailing companies such as Uber and …show more content…
Businesses, homes, and individuals are all at risk of threats. The company’s mission is to provide a security platform that is reliable and trusted by its customers and by the world as a whole. We will provide branded products and services of superior quality and value that will offer top security service to our customers.
Goals
The goal of the firm is to be a leader and one of the top companies in the security market. We serve to benefit our customers by providing a real-time security system and prompt response in maintenance and customer services any time of the day.
Objectives
In setting the objectives the company will focus on 5 key areas. SMART (Specific, Measurable, Assignable, Realistic, Time-related)
• The company will put in effort in improving the quality of service offered and stay up to date with upgrades to the security system used.
• The company will measure the progress achieved by the before and after results on using the products, the active customer base. For instance, if the crime rate among ride-hailing services reduce after using the product the system can be said to be effective after considering other factors that might have assisted in reducing the crime