Toyot Internal And External Environment Analysis Of Toyota

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Toyota – Internal and External environment analysis.

Internal business environment.
The internal business environment is composed elements within the organization. It includes factors within that have an impact on the approach and success of your companies operations. The elements includes current employees, management and of which a huge part is corporate culture -better known as the behavior of employees.
Resource Based analysis Toyota Motor corporation.
1.Man – Toyota is an employer for more than 300000 employers. (Toyota annual Report 2011). Human resource management is an essential asset to Toyota as they are responsible for implimenting the company’s strategies and operations and plays a key factor in the success of Toyota.
2.Machines
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Unit Cellar. This unit deals with unit-related technological development, manufacturing technology development and production.

Outbound Logistics – Toyota has around 170 distributors and 8900 dealers outside of Japan. They uses local routes, railroads and trucks to transport it’s vehicles from the assembly plants to dealers. They also different distrubution strategies depending on the Market.
Marketing and sales – Toyota focuses on innovativeness and efficiency of the brand as well as integration of the brand. The marketing strategy of Toyota utilizesa combinization of print and media advertising, sales promotion, public relations and direct marketing techniques with a focus on TV advertising.

Service – Toyota still operates under a principle declared in “The Toyota Precepts” in 1935, called “The Customer Always Comes First”. It is reflected in all besiness processes and procedures of the company.

SWOT Analysis:
Strengths Weaknesses
1. -Strong focus on research and development (R&D)
2. -The most valuable automotive brand in the world
3. -Toyota Production System
4. -Competence in hybrid vehicle production 1. -Lack of competence in autonomous vehicles
2. -Negative publicity due to large vehicle
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-Rising use of e-commerce
-Mobile Technology trend
This creates an opportunity to improve sales on some of it’s products such as spare parts. The company must address the threat of cybercrime. By establishing security measures.

Environment
Ecological concerns should be included in Toyota’s strategic decision making. The major external factors in the Macro-Environment are climate change, declining global oil reserves and increasing emphasis on business sustainability. Toyota should use the opportunities they have to provide more environmentally friendly products. They should use the external factors available in order for the company to grow further.

Legislation
This part of the analysis model determines the law and regulations that affect the business. The most significant legal factors in the Macro environment are:
-Improving intellectual property laws
-Increasingly complex environmental laws
-Increasingly complex consumer laws
Toyota has the opportunity to grow with minimal concers. They also have the opportunity to provide higher quality products that satisfy the requirements of the

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