This is when Apple and RSPCA are taking considered decisions based on their businesses. Strategic decisions can be based on the direction of Apple and RSPCA business, advantages and disadvantages they have in the market likened to competition, resources required in order to achieve the aims/objectives and which environment affects the businesses in the market. This can include analysing the strengths and weaknesses of Apple and RSPCA. They can do this by using;
PEST Analysis
SWOT Analysis
Five Forces Analysis
Market Segmentation
Apple and RSPCA use strategies towards their business as they intend to increase sales in a particular product and launch new products to satisfy …show more content…
Also another mission for this business is “to spread kindness to animals across the world” this is where they can protect animals and offer services to them. On the other hand, clear visions for RSPCA are “to work with animal sponsorships and with supports to protect animals across the world”. Also another vision is “to encourage citizens of different countries to access animal’s welfare groups in order to complain and report cruelty to animals”. These are the mission statements and clear visions of RSPCA which they want to …show more content…
SMART objectives should be smart and clear because the corporate would be aware of what to achieve and it should be measurable and achievable as they can achieve it and expanse it at the same time. It should also resourced and time-bound because the business sets deadlines for achieving them. One example of SMART objectives for Apple is; to increase its revenue by breaking into high level market and take 20% market share by 2020. This can be achieved as it is specific and the objective is in detail. This can be accomplished as the business is aware of how much market share it would be aiming at by the end of 2020. Furthermore, it is timely as the business set a time-bound which is 2020 to increase the revenue and take 20% market share as