Business Analysis: The Uber Case

Great Essays
Uber is an American international transportation network company. The company operates the service through the Uber mobile app, through which consumers with smartphones submit a trip request that is then forwarded to Uber drivers who use their own cars to take the consumer from point A to point B. Since the launch of Uber many companies have copied the business’s ideology (e.g. Lyft, Sidecar, BlackJet etc.) and that growing trend is called Uberification.

The problems stated by NELP in the article show that the subject are the contract workers that work for these type of companies.

The first problem that the article suggests is the lack of benefits. Since the company doesn’t think of these workers as employees but as independent contractors
…show more content…
First of all Uber can give a choice to its workers to either join as an employee or an independent contractor. The employees will have to follow all the formal, professional, legal and informal rules set by the company while the independent contractors can operate the way they are already doing it. The employees can enjoy all the rewards and benefits like health insurance, paid time off, unemployment insurance, financial and non-financial rewards. The company can imply the classical management theory on the drivers who are employees. For the second problem of being unable to unionize the solution is same as the first problem. The workers will be able to unionize when they are classified employees and only then can they use their collective bargaining power to negotiate with the employers. The last problem about no privacy protections it is stated in the article that “when these companies don’t specify workers rights, they could be subject to intense scrutiny or even exploitation if companies decided to sell the data”. Geolocation is an important aspect in the Uber industry. Not only the Uber drivers are subject to this even consumers are also. To use this service you have to give your personal information and allow the Uber app to use your geolocation so that the driver knows where the costumer is and the payment process can be hassle free. The driver and the user are well aware that Uber has their personal information and their geo location can be accessed. Jeremy Bentham talked about surveillance of the workers in his theory of panopticism and in the modern time this is a way of surveillance. Once the customer has done his journey with the Uber driver they have no concern with the driver and if they were to be classified as employees then they would be monitored whenever they are on the job and in todays world we

Related Documents

  • Superior Essays

    Uber’s Data Breach: Legal and Ethical Issues Introduction In 2016, the tech company Uber suffered a data breach that compromised the personal data of 57 million Uber customers. Uber is a peer-to-peer ridesharing company that is headquartered in San Francisco, California. In the past five years, this company has had multiple instances, prior to the large data breach, where they did not secure their user’s data.…

    • 1284 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Travis Kalanick Summary

    • 541 Words
    • 3 Pages

    The article begins by introducing the CEO of Uber, Travis Kalanick, and goes on to describe the setting in which the conversation takes place. In the article Kalanick addresses the issue in which Uber is involved concerning the fingerprint background check and his reasoning for why Uber does not support fingerprinting. Kalanick states,” the reason for not wanting to fingerprint was actually about justice for people who have been unfairly snared in the U.S criminal justice system” (Kelly P3). Kalanick views the fingerprint background check as an obstacle towards those who have been arrested, giving them the opportunity to work as drivers.…

    • 541 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    The last six months at Uber were unprecedented, between Fowler’s allegations, the firing of 20 people after former U.S. Attorney General Eric Holder’s workplace harassment investigation, Uber CEO Travis Kalanick taking a leave of absence — before ultimately resigning — and Uber’s involvement in many lawsuits. Moving forward, perhaps focusing on the people is how this multi-billion-dollar company will transform its reputation.…

    • 62 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    The current trends in consumer culture is shafting fast with the advancement of technology. As more and more people become connected with one another, a realization occurred when most no longer need intermediate industries to help them progress through the economy. The result of this shift is the sharing economy. This new economic sector covers a wide range of services, and to narrow down this topic, the conflicts and solutions of Uber Vs. Taxies will be the focus here.…

    • 359 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The Pros And Cons Of Uber

    • 724 Words
    • 3 Pages

    For those who are not aware of what Uber is, it is a transportation service that uses technology, such as mobile apps to connect drives with passengers. This is a very popular business in the big cities. With technology becoming more and more prevalent and expanding more then ever this is a great idea. But of course, with every great idea comes competitors seeking to do the same thing but only better.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Unions are focused mainly on the workers and not on the business itself. Often time’s unions negotiate higher wages for employees, which in turn require a company to recoup that increase through its products and services. Many guidelines that must be met when dealing with a union are not necessary without them. Employees that work for a union typically find them advantageous for these reasons as they feel they have an advocate on their behalf. It is typically extremely hard to release a union member from their position, and this is seen as a protection for the…

    • 650 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Consumers are able to rate their driver at the end of the ride. If the driver’s star rating falls below a certain mark, set by Uber, then the particular driver can be removed from the company. This system encouragers Uber’s drivers to prove and maintain excellent service to consumers; by how they drive, how they interact with riders, to how they keep their vehicles ("7 Strategies Uber Is Using to Disrupt the Taxi Industry", 2017). FINAL REFLECTIONS The big question is, who will come out on top?…

    • 1212 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Mr. Harvey Stanton has a bit of a dilemma on his hands. He owns and founded The Stanton Title Insurance Company. He founded the business in 1964 and it has been going strong for some time now. Mr. Harvey has noticed a decline in the workload and work quality seen by five employees. On top of that, a competing firm has just opened a new location and is taking a good bit of Mr. Harvey’s business.…

    • 815 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Precarious employment, is a term used to describe a type of employment in which there is no job security and neither any benefits (D. D., L. G., & Meisner, A, 2013, pg. 3). Contract jobs and wage earning employees are an example of this rising issue. Contingent jobs also fall under the same category. They fill permanent job needs but are not given permanent employee rights. According to a report, “precarious employment has increased by nearly 50% in the last 20 years” (D. D., L. G., & Meisner, A, 2013, pg. 4).…

    • 1243 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Uber will pay you to recruit other drivers. Many times while driving your riders they will start asking you questions about driving for Uber. This is a great opportunity for you to refer them. All you need to do is incorporate a few strategies into your daily Uber driving. How does the Uber driver referral program work?…

    • 145 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Sleep Deprivation Outline

    • 472 Words
    • 2 Pages

    I. Sleep deprivation has become a major problem with Americans because many people are not serious about the night sleep. o The normal hours for different ages of people such as babies, toddlers, young kids, teenagers, adults, and elders. o Many people don’t care about sleeping at night because they are busy with their school, work, and family.…

    • 472 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Uber Market Essay

    • 1136 Words
    • 5 Pages

    The most significant innovation of Uber, is the way it prices its services. Through the employment of a dynamic pricing model and surge pricing, Uber is able to ensure that their supply of drivers meets the demand of riders, therefore assuring dependability and efficiency. The effects of price surging is efficient in temporarily reducing the demand and simultaneously increasing the supply, and hereby restoring a balance to the Uber marketplace. The functions of the increased price model is to increase supply and to provisionally and intentionally reduce demand. Through this implementation, Uber is able…

    • 1136 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The 60 minutes documentary of Children in the Fields is a clear-cut, unbiased film that shows various sides of the situation surrounding children working on farms. On one side you have Carlos Casares and his two children Carlos Jr, age seventeen, and Cody, age thirteen, who work the cotton fields each summer to support their family. While on another side you have a North Carolina farmer, Jeff Darnell, who is also under heavy financial stress. Darnell is one who hires the help like Carlos Casares and has admitted to hiring children as young as twelve years of age. The final side shown in this video is that of Norma Flores Lopez, who is against children working in the fields, especially after personally working the fields at the young age of…

    • 1479 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Uber India Case Study

    • 3364 Words
    • 14 Pages

    Interestingly, Uber has a three employee policy for every city. Since it now operates in 11 Indian cities, there are about 33 Uber employees in India currently. Another interesting feature of Uber is that it rates its users. It is routine to see a customer rating a service after using it.…

    • 3364 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    In response to your request, I am providing you with this report concerning the analysis of Uber’s internal strengths and weaknesses and the external opportunities and threats. The Ride sharing service Uber is one of the fastest growing companies at the moment, valued at $ 17 billion. It is available in more than 150 cities in more than 45 countries. Uber has been trying to expand into Europe, but unfortunately with not much success. To make a successful entry into the European market, Uber has to make use of the opportunities with its main strengths and watch out for the threats.…

    • 1178 Words
    • 5 Pages
    Improved Essays