Bus/620 Ashford Tutorials (Managerial Marketing) Entire Course

1768 Words May 17th, 2016 8 Pages
BUS/620 Ashford Tutorials (Managerial Marketing) Entire Course

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BUS 620 Week 1
What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?
Marketing Strategies.
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In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?
Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed
BUS 620 Week 2 Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?
Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL

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