Case Study Of Breezy's Leather Goods

Breezy’s & Media Sites Breezy’s Leather Goods place in the marketplace will have a well-known name and brand in the local community. However, expansion is always a desired plan for profit growth of any company. A couple social media sites that Breezy’s could use for advertisement are Facebook and Pinterest. Facebook is a good form of social media advertisement due to it markets to people of all ages. It is easy to use as far as posting advertisements, pictures, and sharing with local community. In addition, Pinterest is different from Facebook due it having a special category for crafts. Other media sites that Breezy’s could utilize for profit growth are Etsy and ArtFire. Etsy.com is great place where millions of sellers and people sell handmade …show more content…
This type of advertisements allows for social media to be integrated into the Breezy’s brand marketing. It is defined as a way to use different communication options in the marketing campaign. It uses a systematic way to have the most effective and consistent message for the target market, and it generates positive brand attitude; which supports Breezy’s overall identity, image, and reputation (Percy, 2014, pp. 2). Breezy’s could use the target audience, which initially are locals, and connect with them in a meaningful way. By using original videos or photos of customer enjoying their experience shopping at Breezy’s Leather Goods or watching their precious item being made right before their eyes, and post them on social media channels. This can be incorporated on paper flyers, social media such as Facebook and Pinterest, and as well as Etsy and ArtFire. Breezy’s could use brand-related sponsorships, endorsements, web, and social media. This method will allow Breezy’s advertisement have strong brand message and will make the message come across successfully. Along with the original videos and photos, they could be incorporated with Breezy’s Leather Goods positioning statement, “For the locals, Breezy’s Leather Goods will provide one of kind, hand-crafted, uniquely yours, and high quality products at great prices.” This way the positioning connects to the physical evidence of local customers truly enjoying Breezy’s products. While Breezy’s could also use its slogan, “Your Luxury, Your Memory, Your Design.” The slogan is not only meant to increase sales, but it represents the company’s brand identity. Again, relating the slogan back to physical photos or videos of the customers buying at Breezy’s Leather