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Compare And Contrast Lowe's Vs Big Lots

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Since I’ve been shopping for furniture in the past few weeks, I decided to select for this project two of the many stores I have visited so far, Lowe’s and Big Lots. To me, it seems like fan acquisition is not the first priority for Lowe’s. To find the links to social networking sites in the Lowe’s website, you have to scroll down all the way. In the section “Get Connected” you will find the icons to Lowe’s Tumblr, Facebook, Twitter, Pinterest, YouTube, and Instagram sites. On the other hand, as soon as you enter the Big Lots website, a pop-up window displays asking you to enter your e-mail address to win $5 dollars off on your $15 dollars purchase. By doing that users will receive weekly special discounts, free rewards, access to shopping events, and more. Also they display the links to all their social networking sites in both, at the top of the page and at the bottom as well. …show more content…
I did notice that the Lowe’s website allows customers to provide ratings and reviews, whereas Big Lots did not. Also Lowe’s posts on its Facebook page pictures of their products and a lot of mini short videos of people working on home improvement. I think it’s pretty effective. I watched a couple of those videos myself and seeing regular people working on making their houses look more beautiful, made me feel like those were simple things that even I could do on my own. Those pictures and videos had thousands of “Views” and feedback, way more than those content shared in the Big Lots Facebook

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