Breast Advertisement Analysis

At a distance this image appears to be nothing more than a typical advertisement of the perfect women's body. However, at second glance, the focal point of this image is the scar where the other breast should be is shocking. The major flaw within the seemingly “beautiful” body is a painful looking scar. A scar of this nature is sure to have a heart-wrenching story behind it, and that story begins with the discovery of a lump -- breast cancer. In analyzing this ad, placed directly in center is a woman with a beautiful body. The naked woman covers one breast while the rest of her chest displays a scar. In front of the image is a phrase “Obsessed with Breasts.” The bottom text “But what are we doing about breast cancer?" Women every …show more content…
This ad also utilizes the appeal to relationship connection. Whether it's your mother, sister, daughter, aunt, friends, or even a teacher. The use of the emotion appeals connects everyone to breast cancer in some way. Yet, we look down upon the horrible disease. The Breast Cancer Fund’s ad also shows fear. As a result of removing a cancerous breast, a large scar is displayed in its place. In all honesty, this image is meant to shock society. Without a realistic and raw depiction of breast cancer, people will view women without a breast or breasts as flawed. With an explicit and the honest portrayal of breast cancer people will not be so quick to judge a woman based off her breasts, she may have her own story. While there is a great chance of harm to some, it also has potential to inspire people to help women feel beautiful, whether it is to bring a greater understanding to the disease or to help find a cure. The ad for Breast Cancer Awareness does not show women a perfect body nor does it show her flaws. The ad shows a survivor. A women who is not afraid to show her battle scar. The ad shows beauty as well as promoting awareness by the use of a shocking image, ethos, and