The Face of a Movement
Let’s begin with two images. The first is of a mother with her three small children closely surrounding her that is plastered on the front page of Susan G. Komen’s webpage. They delicately kiss her bald head—an apparent mark of her rounds of chemo and an emblem of her battle against breast cancer. Beside the image text reads, “Breast cancer touches us all. It’s a journey we take together” (Susan G. Komen Foundation). The tiny hands and lips that touch the barren surface of their mother’s head also touch the viewer’s heart, drawing on the emotion resting in the story of the woman behind the cancer. The image is a window into her story, into the life she is fighting for. Enter a 20-something woman. She is tan and bikini-clad, …show more content…
Cue the strip club music and enter super model-esque female. Her hair flows through wind as she struts into the scene and the camera focuses in on her chest. As she walks around the pool deck the camera focuses in on her breasts bouncing in slow motion, onlookers ogling over her as they attempt to pick their jaws up off the ground. Men and women alike stare as she passes, their eyes fixating on her breasts as video alternates with text flashed on the screen that reads “You know…you like them…now it’s time…to save the boobs”. She finishes her parade around the deck, stopping to bend down in front of a man in a pool float and flaunt her assets much to his pleasure. The lone snippet of information pertaining to breast cancer in the orgy of an advertisement is a mere 4 seconds out of the entire minute long video. The screen reads “BREAST CANCER is the leading cause of cancer-related death among young women aged 20-49”, before quickly cutting back to a close up shot of the woman in a soaked white tank top, “stripping” to a chest plastered with a censor-bar reading “boobyball”. The ad is as real of an advocacy for breast cancer awareness as “Cheez Whiz” is real cheese, does not cry (FIND ANOTHER PHRASE ☹) from the harsh reality of the life-threatening disease that it claims to
Let’s begin with two images. The first is of a mother with her three small children closely surrounding her that is plastered on the front page of Susan G. Komen’s webpage. They delicately kiss her bald head—an apparent mark of her rounds of chemo and an emblem of her battle against breast cancer. Beside the image text reads, “Breast cancer touches us all. It’s a journey we take together” (Susan G. Komen Foundation). The tiny hands and lips that touch the barren surface of their mother’s head also touch the viewer’s heart, drawing on the emotion resting in the story of the woman behind the cancer. The image is a window into her story, into the life she is fighting for. Enter a 20-something woman. She is tan and bikini-clad, …show more content…
Cue the strip club music and enter super model-esque female. Her hair flows through wind as she struts into the scene and the camera focuses in on her chest. As she walks around the pool deck the camera focuses in on her breasts bouncing in slow motion, onlookers ogling over her as they attempt to pick their jaws up off the ground. Men and women alike stare as she passes, their eyes fixating on her breasts as video alternates with text flashed on the screen that reads “You know…you like them…now it’s time…to save the boobs”. She finishes her parade around the deck, stopping to bend down in front of a man in a pool float and flaunt her assets much to his pleasure. The lone snippet of information pertaining to breast cancer in the orgy of an advertisement is a mere 4 seconds out of the entire minute long video. The screen reads “BREAST CANCER is the leading cause of cancer-related death among young women aged 20-49”, before quickly cutting back to a close up shot of the woman in a soaked white tank top, “stripping” to a chest plastered with a censor-bar reading “boobyball”. The ad is as real of an advocacy for breast cancer awareness as “Cheez Whiz” is real cheese, does not cry (FIND ANOTHER PHRASE ☹) from the harsh reality of the life-threatening disease that it claims to