Essay on Brasil Foods Case Study Report

7112 Words Mar 7th, 2015 23 Pages
King Abdul Aziz university
Faculty of Economic & Administration
Executive MBA Program

جامعة الملك عبد العزيز
كلية الاقتصاد والإدارة
برنامج ماجستير إدارة الأعمال التنفيذي

Brasil Foods
Case Study Analysis

Advanced Strategic Management
BUSE 610

Prepared By:
Saad Al-Qahtani Saleh Al-Husaiki
Mohammed Rajeh Emad Bokhari
May 2014

Submitted To
Professor Mohammed Zain

Table of Contents
Executive Summary 2
Introduction 3
Company Profile 4
Brazil economic environment 5
BraSil Foods BRF 6
BRF Strategic Goal 9
Domestic Market 10
International Market 11
BRF Major Competitors 11
Problem Statement 12
BRF Strategic decisions 12
Global expansion Alternatives 13
SWOT Analysis 15
PEST analysis 16
Alternatives Markets Comparison 17
Conclusion 18
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In return, BRF will receive the entire shareholding in the Argentina-based company Quickfood S.A. (which will be restructured to meet the requirements of the agreement), amounting to 90.05% of the capital stock, plus an additional payment amounting to R$350 million.1

Company Profile
BRF is the result of an association between Perdigão and Sadia and has given rise to one of the largest global players in the food sector, at the same time reinforcing Brazil’s position as a key agribusiness player. The company operates in the segments of meats (poultry, hogs and beef cattle), processed meats, dairy products, margarines, pastas and frozen vegetables under household brand names such as Sadia, Perdigão, Batavo, Elegê, Qualy, among others.
With reported net sales of R$ 28.5 billion in 2012, BRF is one of the world’s largest exporters of poultry meats and features prominently among the largest global food companies in terms of market value. The company accounts for more than 9% of the total world trade in animal protein.
BRF is one of the largest private sector employers in Brazil with a total payroll of approximately 110 thousand. The company operates 50 plants nationwide and has a comprehensive distribution network which includes 30 distribution centers responsible for delivering products to consumers in 98% of Brazil’s territorial area.
Exports accounted for 40.8% of net sales in 2012. In the overseas market, the

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