Essay about Brands
On social networking sites, Gen Y-ers use brands as a “personal identifier” second only to religion and ethnicity.
This trend is global. In a very telling sentence, one Russian Gen Y-er states, “Some brands help me to create my image.”
So, I predict that brand tattoos are gaining popularity because more and more people are seeing brands as extension of themselves. People identify brands they feel reflect their personality, and get brand tattoos as a primary form of self expression.
GoldenPalace.com paid this woman …show more content…
“There’s the old saying that there is no bad publicity as long as they spell your name right, and to a certain degree I think that is true,” adds Tateel. “Such as the Janet Jackson situation” – where Jackson’s breast display during the American Superbowl halftime caused a burst of publicity – “while there was such negative press about it, the reality is it did exactly what it set out to do – which was it sold records. It got extra publicity for her. There was evidence after the Super Bowl incident that hits on the website and on album sites and the number of albums sold increased.” (Jackson’s new CD, “Damita Jo,” wasn’t yet released at press time. However, on February 5, it was reported by Rankforsales.com that Jackson and the event became the most searched-for event in Lycos history. According to Google, users searched for “Janet Jackson” almost 10 times more the day after the Super Bowl than the previous day.)
The price of fame may be high for celebrities turned brands, but they