Since the beginning of birth, unconsciously, we are culturally trained to reads sings before we even learned to speak. With semiotics-the study of signs and symbols and their use or interpretation, we utilize this within our everyday communication. Signs are made up of two components; the signifier, which is the materialistic form of the sign, and the signified, the mental concept that the sign represents. We see these signs everywhere. For example, television uses signs to give meaning to certain objects. With the constant regulation of the Federal Communication Commissions, certain things cannot be displayed on national tv. Therefore, they use a more appropriate sign that is suitable for public display. It is up to the viewer to distinguish
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According to Dick Hebdige, author of “Subculture: The Meaning of Style”, he states “A sign does not simply exist as part of a reality- it reflects and refracts another reality...it may distort that reality or be true to it, or may perceive it from a special point of view…” (13).While looking at her reflection, she is a completely different person in which her reflection perceives to be. In her reflection, the sadness of her face seems intensified almost making it uncomfortable to view, but also her complexion seems to be even redder. After the medication is introduced, her facial expression changes dramatically. She is now smiling and seems to be in a state of relief. Also her skin tone seems paler. A paler skin tone signifies a relief of the pain she was undergoing. Throughout the ad, she is also laughing and communicating fine with her friends. This represents signs of joy and being carefree. These signs are key when presenting the medication due to the fact that it shows what can be avoided when using the medication. Other signs are shown of what also can be avoided when taking the medication such as certain types of foods she could eat. Why avoiding these certain foods is important because it may trigger her disease to act up and can be uncontrollable. In relation to the certain types of foods, if such food is eaten, she may also not have time to find a restroom or find one with a ridiculously long line which may result in a fecal
According to Dick Hebdige, author of “Subculture: The Meaning of Style”, he states “A sign does not simply exist as part of a reality- it reflects and refracts another reality...it may distort that reality or be true to it, or may perceive it from a special point of view…” (13).While looking at her reflection, she is a completely different person in which her reflection perceives to be. In her reflection, the sadness of her face seems intensified almost making it uncomfortable to view, but also her complexion seems to be even redder. After the medication is introduced, her facial expression changes dramatically. She is now smiling and seems to be in a state of relief. Also her skin tone seems paler. A paler skin tone signifies a relief of the pain she was undergoing. Throughout the ad, she is also laughing and communicating fine with her friends. This represents signs of joy and being carefree. These signs are key when presenting the medication due to the fact that it shows what can be avoided when using the medication. Other signs are shown of what also can be avoided when taking the medication such as certain types of foods she could eat. Why avoiding these certain foods is important because it may trigger her disease to act up and can be uncontrollable. In relation to the certain types of foods, if such food is eaten, she may also not have time to find a restroom or find one with a ridiculously long line which may result in a fecal