This is an ad that attempts to play on Pathos but would have most people using Logos. A person with body image, self-esteem, and/or drug issues may feel that a person in that condition would be someone to admire. Also, this does set an image for the younger crowds, reflecting this publisher’s opinion on the standard of beautiful. However, to any person with any sense of concern for their health, they would see an image of a person who is severely underweight and emaciated. Any way a person could accomplish this look is not healthy.
