Semiotics is a powerful communication tool in design. As Shipman stated in the ‘Labour Isn’t Working campaign became the poster- child of political advertising’ (Shipman A , 2015) Using signs and symbols the advert persuaded the British people to vote a certain way, helping to drive Margaret Thatcher into power. In the1970s unemployment was an detonating political issue which led the conservative party's campaign.
The issue of unemployment acted as a scapegoat, blaming the Labour party off all wrongdoings in the British employment sector captioning the campaign ‘Labour Isn’t Working’. Providing that the advert is meaningful ensures that time will be invested. This advert is reaching out to people who felt let down from lack of work opportunity
The issue of unemployment acted as a scapegoat, blaming the Labour party off all wrongdoings in the British employment sector captioning the campaign ‘Labour Isn’t Working’. Providing that the advert is meaningful ensures that time will be invested. This advert is reaching out to people who felt let down from lack of work opportunity