Bliss Wedding Case Analysis

1298 Words 6 Pages
Lessons Learnt

After researching the way that the wedding industry is driven in Vietnam, we have taken these following notes:
Every single agency is trying their best to capture the happiest moment of loving couples. However, if we must choose one to set that to be our role model, it must be Bliss Wedding and Event. As we have mentioned earlier in our competitors review, every wedding agencies has its own strengths and weaknesses. It can be number one on decorating sector, like C.Ư.Ớ.I DÉCOR and CLEO. Some may be on top of the board for theirs excellent services, like K.I.S.S and Công Nghệ Cưới. Although there are so many competitors that we need to take into consideration, Bliss stands out as an undefeatable competitor. It is new yet so strong
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Celebrity Endorsement: We will invite the three lovely couples: Dong Nhi – Ong Cao Thang, Khoi My – Kelvin Khanh and Tang Thanh Ha – Louis Nguyen to be our brand ambassadors. With their bright and happy images, they will make it easier for our services to touch the audience’ hearts.
Sponsorship: We plan to sponsor the two popular TV shows “Vietnam Next Top Model (VNNTM)” and “Bạn Muốn Hẹn Hò”. We will have a wedding photoshoot challenge during the VNNTM contest and the winner will be on the cover of our magazine. And for the program “Bạn Muốn Hẹn Hò”, we will have a little vote to choose the most loved couple to grant them their dream wedding for free.
Media: Besides using TV commercial and running advertisement on Facebook, we plan to promote on Marry and Mùa Cưới magazine. We also plan to have our services displayed on the cover of Bridal and Wedding magazine.
By using those marketing campaign, we hope to gain as much public attention as possible. We also want the customer to be aware of our services and message.
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We have little knowledge about this topic, therefore; we would like to use exploratory design to gain more insights and develop a more detailed picture about the market that we are about to enter.
Data collection design: We will design a self-administered questionnaire as our data collection design. This questionnaire will be under two forms, printed and online. We hope to reach up to at least 10000 couples. The online questionnaire will be made through Type Form. The form of questionnaire will be kept the same for both versions (see Appendix A).
Data Analysis

We collect our data through a survey which solicits information from people. In this case, the response is considered to be a key survey parameter. After the data is collected, we will have the Statistical Package for Social Science (SPSS) sort out the similarity between the feedbacks. We will then carefully study the charts and graphs to find is there any relation or overlap in terms of the respondents’

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