Swot Analysis Of Rock Jam

Improved Essays
Considering our target market, spreading different branches in places where there are a lot of people will help publicize the company. Our advertising technique can be improved by spreading ads online and giving away flyers so that customers can come to know more about the industry.
• Teenagers
• People in bands
• For practices
• People around the area
In thinking of our target market Rock Jam makes sure that their target market covers a big part of the community. We consider the Geographic and demographic location of the studios to make it convenient for the customers who want to record.

Sony, one of the biggest recording companies just started off by producing megaphones; from there they started making prototypes of different tape recorders,
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There are four segments that Rock Jam considers when they plan on expanding their market, and they are:
• Geographic Segments - Rock Jam uses this technique to spread out their markets/branches. They are segmented by area, cities, counties, countries, regions and other international regions. Or it can be breakdown in to smaller such as suburban, rural and urban areas.
• Demographic Segments – We use this to segment the people according to age, race, gender, religion, family size and education.
• Institutional Segments – Using institutional segments the governments, housing, welfare groups and education places are considered.

Rock Jam uses Product Development as a means of growing by developing new products. These new products are introduced by Salespersons. With these new products the company can gain the interest of customers. Products such as:
• Guitars
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Considering different nationalities joining in the Recording Company it will help the wide spreads of the company name all throughout different parts of the world thus making other people want to join in the company.
A lot of companies have tried to use this process, but there are different advantages and disadvantages to consider. Of course there will be risks in doing this but at the end if the operation is successful the company will be able to expand the market.

Our company wishes to give people the chance to earn a recording label, buy new and branded instruments at a reasonable price, with the current situation of our company the best marketing strategy to use is “Market Development” because compared to other companies such as Sony, Vevo, our company is still at a state where it is trying to expand and grow larger. Since the leading recording companies already have the media on their side, our goal is to also put ourselves in the media to compete with these other

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